Head Of Marketing Americas (Xico) (Chalco de Díaz Covarrubias)

Head of Marketing (Americas)

We are Emma - The Sleep Company. Founded in ****, we've become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

About the Role

We are looking for an exceptional Head of Marketing (Americas) to lead and scale our marketing efforts across Chile, Colombia, Mexico, and Canada. You will drive growth by defining and executing our regional marketing strategy, building high‑performing local teams, and owning performance across all key channels. Reporting directly to the Integral Chief Marketing Officer and working closely with cross‑functional teams globally, you will be responsible for making Emma a household name across the Americas.

What you will do

• Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market.
• Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards.
• Drive customer acquisition and retention through end‑to‑end marketing strategies across performance, content, CRM, partnerships, and more.
• Analyze market trends and consumer insights to inform data‑driven decisions.
• Manage regional marketing investments, prioritizing ROI and growth.
• Collaborate with integral product, creative, data, and operations teams to adapt initiatives to local market needs.
• Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics.

Who we are looking for

• 5+ years of marketing experience, including at least 3 in a regional leadership role.
• Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e‑commerce.
• Deep understanding of consumer behavior in the Americas region, with strong local market insights.
• Analytical mindset with a strong grasp of growth metrics and data‑driven marketing.
• Leadership skills with a track record of managing and mentoring high‑performing teams.
• Fluent in English and Spanish.
• Entrepreneurial spirit, agility, and a passion for building businesses at scale.

What we offer

• A combination of personal and company growth to accelerate your career and help you reach your goals.
• The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
• Wellbeing activities
• Hybrid home office policy
• Flexible schedules
• Pet‑friendly office
• Monthly salary + pantry & restaurant vouchers
• Benefits higher than the law

We proudly celebrate diversity. We are an equal‑opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.