Lead Product Designer (Zapopan)

About the Role

We are looking for a Lead Product Designer to own product design strategy end to end — from discovery and information architecture through final UI and production — for a B2B SaaS platform. You will build and maintain production-ready sites using Framer , integrate AI tools including Claude, Midjourney, and Firefly into your standard design workflow, and collaborate closely with product, engineering, and business stakeholders to align on priorities and drive ambiguity to resolution.

What You Will Do

• Develop a working understanding of the product, its users, business model, competitive landscape, and opportunities, translating insights into a coherent design strategy;
• Define design principles, information architecture, and UX patterns aligned with product goals;
• Lead discovery efforts by identifying what needs to be designed, not just how to design it;
• Collaborate with product, engineering, and business stakeholders to align priorities and communicate design rationale clearly;
• Own design from concept to delivery, including research, wireframes, prototypes, and final UI;
• Build and maintain production-ready sites and landing p