Digital Specialist

Are you passionate about creating impactful livestream experiences that drive engagement and business results? We’re looking for a Marketing Sr. Specialist to lead the strategy, production, and optimization of our livestreams connecting creative storytelling with data-driven decisions.
&##127919; What You’ll Do
Design and execute livestream strategies: goals, audiences, key messages, content calendar, and run of show.
Manage in-house video production: set, lighting, audio, cameras, and technical tests.
Create and amplify content: scripts, hooks, offers, and pre/during/post-show communication (teasers, highlights, UGC).
Execute livestreams on platforms like TikTok, Instagram, and our app, ensuring compliance and brand safety.
Track performance metrics (retention, CTR, add-to-cart, conversion, GMV) and continuously improve results.
Coordinate hosts/talents, product selection, and micro-production budgets.

&##128161; What We’re Looking For

• 2–4 years of experience in digital marketing
• Experience creating content and communication strategies focused on conversion.
• Strong interest in video, social media, and emerging content formats (including livestreaming).
• Solid understanding of audiovisual basics (framing, lighting, audio).
• Great sense of fashion, styling, and product storytelling.
• Skills: storytelling, data-driven mindset, project management, and clear communication.
• Flexibility for evening activations or livestreams (6:00–11:00 PM).

&##128640; Nice to Have
Previous experience supporting or leading livestreams and live content.
Portfolio or cases showing livestream or video performance results (KPIs and learnings).
E-commerce knowledge (catalogs, product links, coupons, tracking).
Advanced English.
Experience in fashion categories.