Sales Development Representative Full time, remote, bilingual

Job title: Sales Development Representative (SDR) Employment Type: Fulltime; Fully Remote

Job Description
How you’ll make an impact?

As the first point of contact for prospective customers, you'll play a key role in turning strong market demand into qualified sales opportunities. By engaging inbound leads quickly, understanding their needs, and scheduling high-quality meetings, you'll directly contribute to pipeline growth and revenue generation.
In this role, your ability to build rapport, qualify prospects effectively, and create a positive first impression will help drive the success of the sales team and support the company's continued growth.

Role Overview:
Convert inbound interest into qualified sales opportunities and booked product demonstrations
Engage and qualify leads generated through marketing campaigns, events, and other demand generation channels
opportunities
Build rapport with prospects, uncover business needs, and assess fit and buying intent
Maintain accurate CRM records and ensure consistent follow-up and pipeline management
Collaborate closely with sales and marketing teams to maximize lead conversion and campaign effectiveness

Key Responsibilities:

Inbound Lead Follow-Up & Demo Setting (Primary — ~70%)
Triage and prioritize inbound leads from SEO, content marketing, trade shows, Meta ads, LinkedIn, and de-anonymization tools (e.g., Breakout.ai)
Respond to inbound inquiries quickly and qualify leads against ideal customer profile criteria
Set and confirm product demos for the U.S.-based sales representatives
Follow up on trade show and event leads not personally claimed by the field sales team
Maintain structured follow-up cadences to keep warm leads moving through the funnel
Log all inbound activity, responses, and demo conversions accurately in HubSpot

Outbound Prospecting (Secondary — ~30%)
Conduct targeted outbound outreach (calls, emails, LinkedIn) to U.S. optometry and ophthalmology practices
Navigate gatekeepers at doctor offices and reach practice owners, administrators, and decision-makers
Build and maintain prospect lists using research tools and databases
Execute personalized outreach sequences aligned with product value propositions
Maintain daily outbound activity benchmarks (calls, emails, touchpoints)

CRM & Pipeline Hygiene
Maintain accurate records in HubSpot (transitioning from Salesforce; migration expected within 3 weeks)
Track all outreach activity, lead status, and meeting outcomes
Ensure pipeline data is clean, current, and actionable for the sales team
Collaborate with marketing to support campaign follow-ups and lead scoring

Messaging & Sales Collaboration
Develop and refine personalized outreach messaging to improve response and conversion rates
A/B test email and call approaches to optimize engagement
Work closely with the U.S. sales rep and incoming Sales Director to align on target accounts and priorities
Provide regular feedback on lead quality, market signals, and outreach performance

Market Research and Targeting
Identify high-value target accounts in U.S. healthcare (optometry & ophthalmology practices)
Understand clinic workflows, patient journey, and operational challenges
Develop persona-based outreach for decision-makers (practice owners, administrators)

Job Requirements:

Experience:

• 2–4 years of experience in SDR / BDR / inside sales (preferably B2B SaaS)
• Experience in outbound prospecting for U.S. markets
• Proven track record of meeting or exceeding outreach and meeting-booking targets
• Exposure to healthcare, SaaS, or technology sales is a plus

Functional Skills:
Strong inbound qualification, objection handling, and consultative conversation skills
HubSpot experience preferred (or demonstrable fast learner on CRM platforms)
Salesforce familiarity is a plus (current CRM, being replaced by HubSpot)
Familiarity with sales engagement platforms (Outreach, Salesloft, etc.)
Experience using data tools (ZoomInfo, 6sense, Lusha, LinkedIn Sales Navigator)
Ability to research accounts and personalize outreach

Performance Metrics:
Daily/weekly call and email activity
Meetings/demos booked for sales team
SQL (Sales Qualified Lead) generation
Conversion rates across outreach stages

Soft Skills:
Bilingual English/Spanish preferred; strong written and verbal English is required
Excellent verbal and written English communication (U.S. accent preferred)
Strong research and analytical thinking
High energy, persistence, and resilience in outbound sales
Process-oriented with strong attention to detail
Ability to work in a fast-paced, target-driven environment

Schedule & Location Setup
Location: Fully Remote
Schedule: Monday – Friday, 8:00 AM – 5:00 PM Central Daylight Time (CDT) / Monday – Friday, 7:00 AM – 4:00 PM Mexico CST
Contract Type : Rank & File