Senior Salesforce Business Analyst - Remote
Keste
Senior Business Analyst - GTM Operations
Mexico (Remote)
Argano is seeking a Senior Business Analyst, GTM Operations to strengthen the operational backbone of our go-to-market engine. This role owns GTM operating requirements, reporting, and data integrity across Salesforce and adjacent GTM systems, driving visibility, consistency, and performance across pipeline, bookings, and account expansion. Own GTM requirements by gathering, documenting, and prioritizing business requirements for actionable GTM insights and AI automation, including processes, reporting, agentic, and ongoing systems enhancements.
Design, maintain and utilize executive‑ready dashboards and KPIs for GTM optimized performance including pipeline coverage, conversion, velocity, forecasting inputs, and GTM productivity.
Establish GTM data standards, definitions, and governance to improve Salesforce hygiene, accuracy, and usability.
Partner with Sales Performance Mgmt plus Salesforce RevOps, administrators, and delivery teams on configuration, enablement, and release communications.
Advanced English communication skills.
- 5+ years of experience in GTM Operations, Sales Operations, Revenue/Growth Operations, or Business Analysis within B2B SaaS and/or technology services or consulting environments.
- Strong hands‑on experience with Salesforce CRM and familiarity with adjacent GTM systems such as CPQ/CLM, marketing automation (Hubspot), Outreach.io, forecasting, and BI tools.
- Experience supporting professional services GTM motions including project‑based, managed services, and recurring revenue.
Experience operating in a multi‑business‑unit or matrixed GTM environment.
Salesforce, Excel or Google Sheets, Power BI or Tableau, CPQ/CLM platforms (as applicable), Hubspot, Outreach.io, Qualified, SPIFF, D365.
Standardized GTM definitions and data‑quality rules adopted across teams.
Measurable improvement in CRM hygiene, reporting accuracy, and GTM process adoption.
Argano is the first of its kind: a digital consultancy totally immersed in high‑performance operations. We steward enterprises through ever‑evolving markets, empowering them with transformative strategies and technologies to exceed customer expectations, unlock commercial innovation, and drive optimal efficiency and growth.
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