Sales Director

Lindt & Sprüngli is an internationally operating group of companies and the world‘s leading manufacturer of premium quality chocolate. Our exclusive products enjoy an excellent reputation worldwide. We are seeking a highly motivated professional to perform a critical role by providing vision, leadership, and development of the overall corporate strategy with CEO and Leadership Team.

Key Responsibilities

• Commercial Strategy: Define and implement the annual commercial strategy aligned with Lindt’s corporate objectives and regional priorities. Develop commercial plans to achieve sales, profitability, and market share targets. Identify growth opportunities by channel, customer, category, and region. Lead commercial planning processes, annual budgeting, and sales forecasting. Analyze market trends, consumer behavior, and competitive activities to adapt commercial strategies accordingly.
• Key Account Management: Develop and strengthen strategic relationships with key customers, distributors, and business partners. Lead commercial negotiations, annual agreements, pricing strategies, and promotional plans. Ensure profitable account growth while maintaining the brand’s premium positioning. Foster long-term partnerships based on trust and mutual value creation.
• Sales Leadership: Lead, develop, and motivate the national sales team, promoting a high-performance culture. Establish clear objectives, performance metrics, and development plans for the team. Identify and develop key talent while implementing succession plans. Encourage cross-functional collaboration to ensure the effective execution of commercial strategies.
• Financial Management & Profitability: Manage commercial budgets and promotional investments, ensuring an efficient return on investment. Monitor profitability by customer, channel, and category, implementing corrective actions when necessary. Partner with Finance to ensure forecasting accuracy and achievement of financial objectives. Support Revenue Growth Management strategies and margin optimization initiatives.
• Channel Development & Commercial Execution: Ensure excellence in sales execution across all channels. Drive distribution, visibility, availability, and flawless point-of-sale execution. Ensure successful implementation of new product launches and seasonal campaigns.
• Cross-Functional Collaboration: Partner with Marketing to develop commercial strategies and brand activation plans. Collaborate with Supply Chain to ensure product availability and demand planning accuracy. Coordinate with Finance to monitor budgets and commercial performance. Maintain alignment with regional and global teams to share best practices and ensure compliance with corporate standards.

Profile Requirements

• Minimum of 10 years of progressive commercial experience within FMCG, food, confectionery, or premium consumer goods companies.
• At least 5 years of experience leading national sales teams.
• Proven experience negotiating with strategic customers and major retail accounts.
• Strong knowledge of distribution channels and the retail landscape in Mexico.
• Experience working in multinational companies is highly valued.

Core Competencies

• Commercial Strategic Planning
• High-Level Negotiation
• Revenue Growth Management
• Key Account Management (KAM)
• Budget Management
• Demand Planning and Forecasting
• Financial Management and Profitability
• Commercial Channel Development
• Data Analysis and KPI Management
• Strategic Thinking
• Results Orientation
• High-Performance Team Leadership
• Decision-Making
• Talent Development
• Influence and Negotiation
• Change Management
• Cross-Functional Collaboration
• Executive Communication

Looking to grow your career in a dynamic, international setting? Join the Lindt & Sprüngli Group! Together, we thrive to achieve our bold ambitions, powered by our purpose and unique culture of community and mutual support – rooted in a proud tradition, yet always evolving to stay ahead and set new standards. Across our diverse local teams, we think globally and act locally – empowering people to grow, take ownership and shape a sustainable future together. We are a responsible “employer of choice” who provides an inspiring people experience. Together, we build trust, drive innovation, and grow – as individuals and as a business.

Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025. Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.