Art Director (Monterrey)

Art Director

Camp.us is the home of our creative companies. Brands & People is a brand-centric company focused on mobilizing commercial brands in Latin America. We steer, innovate, communicate, and maximize brands to accelerate growth. We’re a people-centrics company, too.

About you: In this role, your primary focus is to ideate, conceptualize, and materialize visual concepts to achieve brand objectives through extraordinary delivered projects. You are key to fulfilling our mission: leading brands in a journey of transformation alongside brand leaders, in the pursuit of creating value for our clients and their consumers through relevance and awareness. Your everyday question should be: how can I make an impact and add value through simplicity and design?

You are responsible for every graphic aesthetic deployment and for the conduction, training and guidance of the design team. You ensure every brand’s visual ID is protected and depicted in every small detail. You create long-lasting, memorable brand guidelines and guarantee quality and coherence between creativity and design are met at all times. You are the go-to person whenever it comes to art direction. Whether it’s about a touch point, a concept, a new campaign or a photo session, people will seek your guidance on which path to pursue.

Key Responsibilities

1. Receive, understand and decode briefs and needs.
2. Propose ideas, concepts and solutions through simple, powerful and creative expressions.
3. Mobilize and engage in transformation by creating, directing and developing powerful, positive and disruptive campaigns for each brand.
4. Find unusual sources of inspiration and encourage your team to do so as well.
5. Conceptualize and create visual languages, brand assets, guidelines and master graphics that match and harmonize with each brand.
6. Detonate and lead powerful and safe-space brainstorming sessions with your team.
7. Collect and fuel insights.
8. Find the best way to deliver meeting time frames and quality standards.
9. Assign and monitor design tasks, missions and schedules without compromising quality, budgets or deadlines.
10. Supervise the graphic deployments of the design team.
11. Lead photo sessions, productions and/or illustration projects.
12. Call out for the best decisions that guarantee the excellence of each touch point as well as extraordinary design.
13. Guide and motivate people around you—both teammates and clients—and earn their respect and trust.
14. Clarify doubts. Simplify things. Ensure everybody’s on the same page and has the same message.
15. Be honest about our status and whether we’ll meet deadlines. Clarity and transparency are mandatory.
16. Follow tasks through completion, being the last and ultimate filter for details and quality.
17. Ensure visual quality standards, deadlines, brand objectives, roadmaps and ambitions are followed and met.
18. Solve problems along the journey, improvising and undertaking other roles if necessary, with humbleness and energy.
19. Elaborate and display simple, powerful and persuasive presentations to pitch new project ideas and/or show progress on projects.
20. Defend the team’s work, being empathetic with our clients as well.
21. Assure requested changes are justified, understood and met.
22. Spot and explore opportunities for growing value in projects beyond the current scope and discuss it, seeking guidance and partnering with brand leaders, brand managers and/or partners.

Experience & Requirements

• 6+ years experience in creative and/or art direction (advertising).
• Mastery of Adobe Suite.
• Almost OCD about typography, design grids and design hierarchy.
• Highly organized, exaggerated attention to detail.
• Critical, decisive and agile.
• Capable of understanding and materializing complex information in simple, creative solutions.
• Good aesthetics and leadership skills.
• Good sense of style, framing, visual composition, light and balance.
• Capable of capturing and expressing complex requests in aesthetic, well-composed designs.
• Good analytical and problem-solving skills. Common sense.
• Good interpersonal and customer care skills.
• Neat appearance and good sense of style.
• Self-driven.

Critical Behaviors for Success

• Autonomy: You do what you love, find ways to make things happen while distributing activities, time and energy. Credibility is earned through execution. You get into details and deliver results.
• Ecosystem-thinking: You love working with people, foster harmony in the team, share good vibes only, respect everyone's personal life. Clarify doubts, be honest, transparent, share lessons learned and seek feedback, listen inclusively. Build trust across the organization.
• Personal transformation: You pledge to positively transform yourself, constantly learn, share knowledge, keep exploring new journeys, love challenging yourself.
• Impact: You believe your work can change the world, understand data, sustain on real information, clarify outcomes expected from your work.