Head of Demand Generation

Job Title: Head of Demand Generation Location: Remote – Latin America (Mexico Preferred) Type of Contract: Full-Time - Contractor Salary Range: Market Rates Language Requirements: English (Professional)

We are seeking a skilled Head of Demand Generation with strong B2B SaaS marketing experience and expertise in Account-Based Marketing (ABM) to join our growing team. You will play a key role in designing and executing multi-channel demand generation strategies that drive pipeline growth and revenue. Your work will directly impact customer acquisition, marketing ROI, and overall business expansion.

Key Responsibilities:

• Develop and own the end-to-end demand generation strategy aligned with revenue and sales objectives
• Plan and execute multi-channel campaigns across digital, paid media, events, and content syndication
• Lead Account-Based Marketing (ABM) initiatives targeting mid-market and enterprise accounts
• Optimize paid acquisition channels including LinkedIn Ads, Google Ads, and other performance platforms
• Collaborate with sales, BDR, product, and marketing teams to ensure alignment and campaign effectiveness
• Manage and improve email marketing and lead nurture programs with strong sequencing and tracking
• Analyze campaign performance and report on key metrics such as pipeline contribution, LTV:CAC, and ACV growth

Must-Have Qualifications:

• 5–7+ years of experience in B2B demand generation, ideally within SaaS environments
• Proven track record of driving measurable pipeline growth and revenue impact
• Strong expertise in ABM strategies, marketing automation platforms (HubSpot preferred), and CRM systems
• Experience managing and optimizing large-scale paid digital campaigns
• Data-driven mindset with strong analytical and reporting capabilities
• Ability to collaborate cross-functionally and influence stakeholders at all levels
• Strong project management, communication, and leadership skills in fast-paced environments

Preferred Qualifications:

• Experience in regulated industries such as healthcare or compliance
• Familiarity with Product-Led Growth (PLG) strategies
• Experience scaling demand generation programs in high-growth companies