Marketing Specialist

The Marketing Specialist works closely with the Marketing Manager to plan, execute and manage Latin American marketing activities.

Role mission

This role will help develop and deliver local marketing activities that support the local sales organization by creating demand (leads) that will help to acquire new customers, retain and grow existing customers and deliver growth in revenue. The specialist will develop a deep understanding of the local ecosystem including the channel and field priorities to help define a local marketing plan including channel marketing plans to support growth objectives. They will work closely with the marketing manager, local sales, the marketing manager, channel sales and the global marcom team for designing integrated campaigns for the local market. These campaigns will include co-marketing activities with channel partners and will be supported from creation to completion. This role will be constantly interacting with the local sales teams and channel partners, including regular participation in team calls, in person meetings and planning sessions.

Key responsibilities

• Participation in the budget and marketing planning for the year including co-marketing plan development for channel partners
• Resource planning and budget control
• Development and implementation of local marketing activities according to the Corporate Guidelines and in line with local sales plans
• Generation of qualified end customer leads through marketing campaigns
• Management and success control of these campaigns using the CRM system
• Organization of trade fairs and events as well as on-site representation
• Media/Press work – touchpoint for local media, develop a media plan including SoMe activities
• Constant interaction with the marketing manager to ensure compliance with the corporate marketing and communication plan. They will constantly monitor the campaigns and their results and ensure budget alignment and regular ROI verification.

REQUIREMENTS

Education (School/Specialization)

Bachelor’s degree in marketing, business, communications, or relevant field of study.

Primary Language

Fluent in Spanish

Other Language

English (min. level B2)

Years of Experience

Minimum 5 years of experience in marketing and team management in LATAM , ideally within a multinational company.

SPECIFIC KNOWLEDGE AND INFORMATION TECHNOLOGY:

• Understanding of how to drive business and marketing in the field and also with and through the channel ecosystem;
• Experience in a business-to-business (B2B) environment, high-tech products/services required;
• Demonstrated experience in cooperating with sales team;
• Creative thinking, problem solving and have a bias for action;
• Motivated marketer who thrives on working in complex and challenging environments of a rapidly evolving business;
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible;
• Team player;
• Project Management (able to lead and execute a project as well as give push back to sales when necessary);
• Strong communicator (recognizing internal and external stakeholders to maintain status and progress of marketing activities);
• Structure (maintaining organization/details/Rebates&ROI).
• Familiarity with Ms Dynamics/Office preferred

OTHER INFORMATION & SPECIFIC SKILLS

Passion for technology, understands sales driven systems and is experienced in B2B marketing. Willing to travel to meet with sales leaders, partners, attend events and support the sales team.