User Comms Strategy Manager

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview

At DiDi Food, we’re redefining the food delivery industry through innovation and data-driven solutions, creating exceptional experiences for our customers, restaurant partners, and couriers.

Our Food team is looking for a User Comms Strategy Manager who is passionate about customer engagement, strategic planning, and delivering impactful communication experiences at scale. This role is a unique opportunity to shape how millions of users interact with the DiDi Food platform across Mexico, Colombia, Peru, and Costa Rica, leveraging data, insights, and cross‑functional collaboration to drive business growth and users satisfaction.

In this role, you’ll be at the intersection of strategy, marketing, product, and analytics, leading the development and execution of communication strategies that enhance user engagement, increase retention, and support key business objectives. You will ensure that every customer touchpoint is relevant, timely, and effective, transforming insights into communication initiatives that strengthen customer loyalty and reinforce DiDi Food’s leadership in the food delivery market.

Role Responsibilities

• Leading the development and execution of user communication strategies across key channels, ensuring consistent messaging and alignment with business priorities and customer needs.
• Collaborating closely with Product, Strategy, Marketing, and Commercial teams to design personalized communication journeys that influence user behavior, increase engagement, and strengthen customer loyalty.
• Managing the end‑to‑end communication calendar, including campaign planning, audience segmentation, channel selection, content deployment, and execution to maximize business impact.
• Monitoring communication performance and customer behavior metrics, translating insights into actionable recommendations that improve campaign effectiveness and support data‑driven decision‑making.
• Leading high‑impact initiatives focused on user retention, promotional effectiveness, and the adoption of new products and features.
• Building and maintaining strong relationships with cross‑functional stakeholders to ensure alignment, prioritization, and seamless execution of communication initiatives.
• Identifying new communication opportunities and best practices to continuously optimize the user experience and contribute to sustainable business growth across the region.

Role Qualifications

• At least 5 years of experience in strategy, marketing, communications, consulting, or a related field, with a strong track record of leading cross‑functional initiatives and delivering business impact.
• Proven experience developing and executing communication strategies that influence customer behavior, support commercial objectives, and enhance the overall user experience.
• Strong analytical and strategic thinking skills, with the ability to leverage data and customer insights to identify opportunities, evaluate performance, and optimize business outcomes.
• Excellent project management capabilities, with experience coordinating multiple stakeholders, managing competing priorities, and ensuring flawless execution in fast‑paced environments.
• Outstanding stakeholder management skills, with the ability to influence, align, and collaborate effectively across Product, Marketing, Commercial, Operations, and other cross‑functional teams.
• Experience translating complex business objectives into clear, actionable communication plans that drive awareness, engagement, and adoption of key initiatives.
• Strong communication and presentation skills in both English and Spanish, with the ability to convey recommendations, performance results, and strategic initiatives to senior leadership and key stakeholders.
• Demonstrated ability to lead high‑impact projects, navigate ambiguity, and solve complex business challenges through a structured and data‑driven approach.
• A proactive and results‑oriented mindset, continuously seeking opportunities to improve processes, enhance communication effectiveness, and contribute to sustainable business growth.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.