Customer Activation Coordinator, Americas (M/F) (Santiago de Querétaro)

Organisation: About Vilmorin-Mikado
Reference: 2024-9902
Location: Mexico
Employment Type: Regular Full Time
Contractual Hours: Full-time
Function: SUPPORT FUNCTIONS - COMMUNICATION
Job Title: Customer Activation Coordinator, Americas

Overview

The Customer Activation Coordinator supports the Americas’ Customer Orientation strategy, overseeing the operational marketing approach, increasing product footprint by aligning customer profiles with offerings, and addressing customer needs. Success relies on stakeholder input, market segmentation, 4Ps, leading the local Communication Action Plan (CAP), participating in sales campaigns, and monitoring customer experience.

Responsibilities

• Translate customer insights into actionable proposals for sales campaigns.
• Support build and rollout of sales campaigns using CRM data.
• Guide new variety launching plans based on segmentation in line with the Product Development plan.
• Define and deploy the yearly CAP to promote the regional product range.
• Implement and follow up CAP actions according to guidelines.
• Maintain local website content, manage social media, and execute web‑marketing actions, including CRM marketing campaign module.
• Coordinate and participate in all major commercial events within the Americas.
• Manage, build, and monitor the communications budget.
• Monitor market trends and benchmark competitors to improve business decisions.
• Ensure accurate customer database segmentation within CRM.
• Integrate segmentation into sales campaigns and share best practices across Limagrain Business Units.
• Collaborate with Global Communications team and deploy internal and external communications per guidance.
• Support actions that improve Customer Experience and increase Net Promoter Score.
• Monitor customer satisfaction using measurable service and commitment rates.

Qualifications and Experience

• Master’s Degree in Marketing or Communications.
• Minimum 5 years of experience in marketing communications.
• Proficiency in English and Spanish.
• Strong writing, verbal communication, and presentation skills.
• Knowledge of marketing communication domains (events, print, digital, media relations).
  Experience with cost management, negotiation, and creative briefing with external agencies.
• Project management with outstanding organizational and planning skills.
• Budget management capabilities.
• Customer‑oriented mindset, team spirit, enthusiasm, and positive attitude.
• Assertive, autonomous, priority management, mobile, and willing to travel.
• Open‑minded, eager to learn, embracing changes and new technologies.
• Creative, curious, challenges the status quo, and fosters innovation.

Benefits and Working Environment

This position is eligible for the benefits enjoyed by regular full‑time colleagues, including competitive medical and additional benefits.