Digital Marketing Manager, Paid Media

About the Role

Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence. You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.

What You’ll Do

• Lead end‑to‑end paid media strategy and execution across multiple channels.
• Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
• Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
• Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
• Analyze campaign performance and translate data into actionable recommendations.
• Partner cross‑functionally to ensure paid media integrates seamlessly across the marketing ecosystem.
• Act as a strategic advisor—helping teams make smarter decisions about channels, budgets, and audience strategy.

What You Bring

• Strong experience managing B2B SaaS paid media programs.
• Advanced expertise in LinkedIn Ads; solid experience with paid search, display, and video.
• Hands‑on experience with 6sense or comparable ABM/intelligence tools.
• Excellent analytical and financial skills, including advanced Excel proficiency.
• Ability to influence and lead without direct authority.
• An omni‑channel mindset and curiosity about evolving martech capabilities (e.g., CDP, DAM).

Why This Role Is Different

You’ll operate at a strategic level while staying hands‑on. You’ll influence how a global marketing org plans and spends—not just run campaigns. You’ll help shape the future of paid media at an enterprise B2B SaaS leader.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.