Social Media Specialist (B2B technology industry)

As the Social Media Specialist, you will be responsible for helping with Emerson’s Test and Measurement Business group social media channels. Together with the Chief of Social Media, you will develop and implement an overall social media strategy that supports T&M’s customer-centric marketing strategy and aligns with the business Group’s brand identity. This role requires close coordination with multiple marketing teams to integrate a social media strategy that supports our customers and industry needs.

This role requires a strong understanding of the global social media landscape to effectively drive day-to-day tactical execution of campaigns and meet company expectations.

In This Role, Your Responsibilities Will Be:

• Collaborate with internal teams to translate marketing objectives into social strategies.
• Execute strategic social campaign planning for individual marketing campaigns and projects.
• Develop an organic content strategy and handles the editorial calendar including the scheduling via Khoros Marketing, HootSuite, or any similar scheduling platform.
• Copywriting, Generate creative assets (Using tools such as Canva/Adobe), and manage related processes.
• Daily use of social media channels for reporting, analytics, and trend tools (including but not limited to: HootSuite, Adobe Analytics, Khoros, Trello, etc).
• Moderate and respond to all social media engagement (replies, comments, messages) with an excellent customer service attitude.
• Test, optimize, and report global campaign results on an ongoing basis across multiple social media channels and present to internal stakeholders.
• Proactively identify campaign issues and formulate actionable solutions based off findings.
• Understand the company’s business objectives to effectively translate them into social media campaign goals and strategies.
• Monitor social media trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics and A/B testing.
• Clearly communicate work status, potential issues, and successes with team, internal stakeholders, and external agency.

Who You Are:

You build strong, effective teams by bringing together diverse perspectives and working collaboratively toward shared outcomes. You communicate clearly and consistently, adapting your messaging for different audiences and channels. You place a high priority on customer needs and act with a service mindset to deliver value and positive experiences. You plan and align your work with organizational priorities, managing multiple responsibilities while maintaining focus, adaptability, and attention to detail.

For This Role, You Will Need:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 to 5 years of experience supporting or managing social media accounts for a brand or organization, preferably within the B2B technology industry.
• Strong written and verbal communication skills, with the ability to tailor messages across formats and audiences.
• Advanced level of English.
• Hands-on experience managing social media platforms through tools such as Khoros and/or Hootsuite.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Familiarity with major social media platforms such as LinkedIn, YouTube, Facebook, Instagram, and X.
• Comfort learning and using digital tools, platforms, and analytics systems.
• Demonstrated ability to interpret data and apply insights to improve performance.
• A collaborative approach and the ability to build positive relationships with internal and external stakeholders.

Preferred Qualifications That Set You Apart:

• Experience creating and managing B2B social media content.
• Exposure to global or multinational environments and cross-regional campaigns.
• Strong analytical skills with a passion for data-driven decision-making.
• Experience presenting insights and recommendations to stakeholders.
• Self-motivation, curiosity, and resourcefulness in problem-solving and innovation.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, vacation and holiday leave.