Regional Marketing Coordinator LATAM

A leading company with global reach is seeking a Marketing Coordinator LATAM / Marketing & Brand Activation Coordinator LATAM.

Industry: Fashion, Lifestyle, Retail / Consumer Goods (preferably fashion, footwear, sports, streetwear, or related industries).

The role is part of a multinational organization with strong cultural and commercial positioning in the fashion and lifestyle industry, with a focus on the consumer, innovation, creativity, and sustainable growth across key LATAM markets.

Marketing Coordinator LATAM

Support in the implementation of the marketing and product strategy in the region (Central and South America).

Key Responsibilities:

Planning and strategy:

-Coordination and periodic follow-ups to marketing teams in region.

-Scheduling of volumes and product arrivals in the region.

-Review of marketing strategies and coordination of launches and brand actions.

-Monitoring and analysis of results of launch campaigns and brand actions always on qualitative and quantitative).

-Research: Tracking regional market research projects. Reviewing forms, analyzing deliverables, managing communications, and monitoring vendors

Digital:

-Coordination of communication and content plans in region.

-Planning, approval and distribution of communication tools:

-Digital, assets E-comm and SoMe.

-Preparation of reports and analysis of progress, opportunities and challenges in digital channels in each country.

Trade:

-Monitoring the brand image at points of sale.

-Ensuring compliance with DTC’s in-store communication guidelines, visual guidelines, etc., and following up on them.

-Monitoring the status of WHS points of sale by segment (key clients).

Organization of regional events: GTM, Market Visits, Marketing Summits

Job Requirements

Years of Related Professional Experience:

• 4 years minimum experience in marketing, developing brand and point of sale activities.
• 2 year minimum experience in digital (social media, reporting and digital environment).

Educational/Position Requirements:

• Bachelor's degree. Areas of study: Marketing, communication or advertising.
• Desirable specialization in retail, trade or digital marketing.
• English: Advanced
• Desirable: Portuguese

Skills:

• Excellent communication (verbal and written) in Spanish and English.
• Problem solving, decision maker, analytical skills.
• Teamwork
• Ability to work with teams located in other countries.
• Proactive
• Organized
• Monitoring of different projects at the same time
• Ability to make decisions under pressure
• Analytical and strategic
• Ability to operate Office programs
• Knowledge of digital platforms: Meta, Tik Tok, Google, Ads suites and dashboards.