Social Media Content Manager (Xico)

As our Social Media Content Manager, you will create and manage engaging social content across 10 city-based accounts based on a massive library of partner restaurant content, scaling production using AI tools while maintaining high quality.

Responsibilities

• Manage, plan, and post across 10+ social media accounts
• Develop monthly content guides featuring seasonal themes and member interests
• Write scripts for voiceovers, craft compelling video hooks, and create captions that drive engagement
• Edit short‑form videos for TikTok, Instagram Reels, and other platforms
• Stay current on social media trends, viral formats, and best practices
• Leverage AI tools to scale content production, automate scheduling, organization, and basic edits
• Experiment with AI‑driven copywriting, video editing, and audience engagement tools
• Eliminate repetitive manual tasks and streamline workflow
• Blend restaurant knowledge with audience insights to inform strategy
• Engage with audience through comments, DMs, and interactive content to build community
• Use data to track performance and adjust strategies
• Collaborate with marketing team to align organic content with paid media, events, and brand messaging

Qualifications

• Experienced in managing multi‑account social media brands
• Skilled at automation and AI tools; strategic thinker about process efficiency
• Obsessed with food scene; understands what makes a restaurant standout
• Detail‑oriented and process‑driven; keeps content organized and efficient
• Strong writer and storyteller; crafts compelling captions, scripts, and hooks
• Fast and versatile video editor; quickly produces polished short‑form videos
• Data‑savvy; interprets performance metrics and optimizes content
• Team player; collaborates well with creators, designers, and marketing staff
• Bonus: Familiar with InShot, Canva, ChatGPT, or other scheduling/editing platforms

Cultural Fit

We are a small, fast‑moving team that thrives on creativity, collaboration, and a shared passion for helping people discover amazing restaurants. If you love food, tech, and social media, and you’re excited about scaling content creation through automation, this is the role for you.

Location

Based in Mexico City; working on Eastern Standard time.