Commercial Application Engineer (CAE) - Controls

Job Description Summary

If you're someone who loves being at the intersection of deep technical knowledge and the thrill of winning a deal, this role was built for you. At GE Vernova's Software & Control Solutions (SCS) business, we design and deliver industrial control systems and digital solutions that keep power plants and grid operators running — safer, smarter, and more reliably across the globe. As a Commercial Application Engineer (CAE), you'll be the connective tissue between what customers need and what we can build. You'll lead complex, high-stakes proposals from first contact through contract, bringing together sales, engineering, finance, and risk teams to craft technically sound, commercially competitive solutions. This is a role where curiosity, precision, and commercial instinct come together — and where the work you do directly shapes how GE Vernova grows.

Commercial Application Engineer (CAE)

Commercial Application Engineer (CAE) provides techno-commercial leadership on assigned deals, working hand-in-hand with the Sales team to enable growth of controls product lines across the pole/region. This individual will be responsible to lead the overall proposal development, by bringing key stakeholders (sales, engineering, product line, finance, risk, execution teams, among others) to implement the overall technical and commercial deal strategy. The Commercial Application Engineer (CAE) will report to the Latin America Commercial Operations Leader.

Roles and Responsibilities

We are seeking a dynamic and technically proficient Commercial Application Engineer (CAE) to support sales activities, drive customer engagement, and provide techno-commercial tailored offers for industrial control system solutions. This position offers those with a strong controls technical background with a passion to learn or enhance your skills in the technical and commercial skills and work with the sales, engineering, services, risk, and product teams to translate customer requirements into competitive and technically sound proposals that align with our global business objectives.

This person will have the following responsibilities:

• Review and influence customer specification, drawings, RFP, RFQ.
• Develop table of compliance (TOC).
• Act as the deal focal point of contact, and provide application engineering guidance to customers, channel partners, and internal stakeholders.
• Lead the quoting process of Standard and Complex Controls offerings.
• Utilize available quoting tools, models, leverage existing technical libraries & materials, system configurations/hardware, design standards, etc... to develop tailored control system solutions.
• Ensure accurate cost estimation including project risk management: (i) technical, (ii) execution, and (iii) commercial risks within the Inquiry to Order (ITO) process.
• Coordinate with supply chain and third-party providers to obtain quotations for extended project scope.
• Work with sales and pricing team to develop the competitive deal winning pricing & strategy.
• Consolidate deal financials.
• Present deals for commercial review board (CRB) for approvals and ensure ITO process compliance, including review of terms and conditions & risk management assessment.
• Manage the tender schedule, and ensure timely internal approvals, bid submission and readiness for order booking.
• Lead the techno-commercial proposal generation.
• Participate in customer meetings, negotiation or presentations.
• Manage the advance release and short cycle process.
• Own project handover from ITO (inquiry-to-order) phase to OTR (order-to-remittance) phase to execution team upon receipt of PO or contract signature.
• Attend technical and commercial trainings.
• Contribute to continuous improvement of commercial process, proposal templates, application guides, and best practices in area of expertise.
• Meet/Exceed Commercial KPI’s such as: Quality, Proposal Cycle Time, On Time Delivery, etc.

Required Qualifications

• Bachelor of Engineering degree (mechanical, electrical, electronic, power preferred) with minimum 2 years’ experience in application/design and/or field service in industrial control systems.
• Some Experience in Unit Control (Gas Turbine, Steam Turbine, Aero, Hydro or Nuclear), DCS, Generator (Excitation/Static Starters), Human Machine Interface (HMI), Cyber.
• Effective use of Personal Computer Technologies- MS Office, quoting tools such as Salesforce, CPQ, etc.
• Fluent English communication skills.

Eligibility Requirements

Up to 10% travel required for short customer meetings and opportunity development.

Desired Characteristics

• Commercial and contractual expertise.
• Experience in developing and writing specifications and/or proposals.
• Creative solution and problem-solving skills.
• Person with high energy and with high passion.
• Effective written and oral communication skills.

Additional Information

Relocation Assistance Provided: No

Addressing the climate crisis is an urgent global priority and we take our responsibility seriously. That is our singular mission at GE Vernova: continuing to electrify the world while simultaneously working to help decarbonize it. If we want our energy future to be different…we must be different. Our mission is embedded in our name. We retain our treasured legacy, “GE,” in our name as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of lower carbon energy that GE Vernova will help deliver. Together, we have The Energy to Change the World.