Omnichannel Marketplace Development Manager

Manager Marketplace Development

Purpose & Overall Relevance for the Organization: At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member. 

This same purpose and mindset are at the heart of the Marketplace Development Team who is responsible for supporting in shaping the future of the country Marketplace by creating a connected, consumer -centric ecosystem that drives profitable growth across Retail and Wholesale channels. 

 This team translates consumer insights into actionable strategies that elevate the Consumer Journey, the Consumer Experience, and integrate digital and physical touchpoints to deliver sustainable, long -term business impact. They lead insight -driven projects, driving innovation, and ensuring alignment with the brand strategy to deliver consistent, premium, and high -impact experiences across all channels.

Key Responsibilities 

• Support market performance tracking and reporting by consolidating sell-out data across Retail and Wholesale channels, coordinating with external agencies, and developing insight-driven analyses to inform local business decisions and actions. 

• Support the development and activation of key trading zones and marketplace ecosystems by providing differentiated channel insights, performance data, and actionable recommendations to the Channel Planning and Channel Activation teams. 

• Implement trading zone strategies in close collaboration with Country Channel Planning, Channel Activation, and Visual Merchandising teams, ensuring effective execution across priority locations to strengthen brand visibility, consumer engagement, and commercial impact. 

• Coordinate Country Marketplace ecosystem development initiatives, ensuring alignment across Wholesale, Retail, Franchise, and Business Development teams. Support cross-channel initiatives that contribute to a more connected and consistent marketplace. 

• Partner closely with Business Development, Real Estate, and Wholesale teams to identify synergies, establish clear communication channels, and provide timely visibility of projects and opportunities across the different channels. 

• Maintain operational excellence by monitoring Service Level Agreements (SLAs), supporting the implementation of brand execution tools, and contributing to the continuous improvement of retail and consumer experience standards. 

• Coordinate special projects and programs in partnership with internal stakeholders and external service providers. Track performance, report results, and identify improvement opportunities across key stores, brand spaces, and digital touchpoints. 

• Support the Senior Manager in implementing regional Marketplace Operations & Rollout priorities, tracking project progress, and ensuring that country initiatives are aligned with regional strategy, brand values, and sustainability objectives. 

Key Relationships 

• Regional and Country Omnichannel Marketing teams 

• Regional Marketplace Operations & Rollout team 

• Country Concept-to-Consumer (CTC) teams 

• Regional Marketplace Transformation team 

• Country Wholesale, Retail, and Franchise teams 

• Country Buying and Trading teams 

• Country Business Development and Real Estate teams 

• External agencies and service providers 

Knowledge, Skills & Abilities 

• Strong understanding of marketplace operations across Retail and Wholesale channels. 

• Strong analytical skills, with the ability to interpret data, identify relevant business insights, and translate findings into actionable recommendations. 

• Demonstrated project management and cross-functional coordination capabilities. 

• Excellent communication, collaboration, and stakeholder management skills. 

• Strong attention to detail, organizational skills, and commitment to executional excellence. 

• Ability to manage multiple projects and priorities in a dynamic, fast-paced environment. 

• Consumer-centric mindset and passion for delivering premium and consistent brand experiences. 

• Advanced and fluent English communication skills, both written and spoken. 

Requisite Education and Experience / Minimum Qualifications 

• Bachelor’s degree in Business, Marketing, or a related field. 

• Minimum of five years of experience in Marketplace Operations, Retail, Commercial Management, or a related area, preferably within the sporting goods, fashion, or consumer goods industries. 

• Proven experience coordinating cross-functional initiatives and managing external agencies or service providers. 

• Experience working within a matrixed, international organization is preferred. 

• Advanced and fluent English communication skills, both written and spoken.