Cross Border Seller Leads & Selection, Out of Country - Cross border LatAm

Cross Border Seller Leads & Selection, Out of Country - Cross border LatAm

Amazon has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Cross Border into Latam team is responsible for international Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of international sellers to join Latam.

We are seeking a data-driven, results-oriented Leads & Selection Prioritization Manager to own the end-to-end seller lead generation, prioritization, and enrichment process for launching FBA sellers from Out-of-Country (OOC) origins into the Mexico marketplace. In this role, you will define which sellers to target, what selection to prioritize, and how to close parity gaps that unlock growth for international FBA in Mexico.

Key job responsibilities

• Seller Lead Generation & Prioritization: Own the pipeline of prospective OOC sellers for FBA MX, defining targeting criteria, scoring models, and prioritization frameworks to maximize launch quality and GMS impact.
• Lead Enrichment Process: Design and execute the enrichment workflow that provides Sales teams with actionable, data-rich seller profiles (catalog size, category fit, pricing competitiveness, logistics readiness).
• Selection Parity Analysis: Identify selection gaps between Mexico and source marketplaces (US, CN); quantify the GMS opportunity of closing parity gaps at GL/category level.
• Selection Prioritization: Develop frameworks to prioritize which ASINs/categories to target for OOC FBA MX launches based on demand signals, competitive landscape, and operational feasibility.
• Data Analysis & Insights: Analyze key business metrics (lead conversion, selection coverage, parity %, launched seller performance) and develop recommendations for improvements.
• Tool & Process Automation: Work with internal teams to drive system and process improvements — automating manual lead scoring, enrichment, and selection recommendation tasks.
• Cross-Functional Collaboration: Partner with Sales, Tech, and Program teams to enhance selection recommendation tools and ensure lead quality translates to launched seller performance.
• Project Execution & Communication: Monitor and execute projects on time with high quality standards; effectively communicate progress and insights within the organization.

A day in the life

• Review lead pipeline health metrics — conversion rates, lead quality scores, enrichment coverage.
• Analyze selection parity gaps by GL and category; update prioritization recommendations.
• Work with Sales teams to calibrate lead targeting criteria based on launch outcomes.
• Iterate on enrichment automation — reducing manual data pulls, improving data freshness.
• Present selection opportunity sizing and lead prioritization updates to stakeholders.
• Continuous improvement of lead scoring models based on seller launch performance data.

Basic Qualifications

• Bachelor's degree or equivalent
• 3+ years of business analytics and reporting or demand forecasting experience
• Experience using data analysis to drive business decisions
• Speak, write, and read fluently in English
• Knowledge of and proficiency in Excel and SQL

Preferred Qualifications

• Experience in customer acquisition, or experience in e-commerce, retail or advertising
• Experience developing and implementing systems and tools utilized for CRM, variable compensation, revenue reporting, forecasting, sales force automation or equivalent

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