Sales Intelligence Analyst / Business Intelligence Analyst

Position Title: Commercial Intelligence Analyst (Sales Strategy/Insights Analyst)

Location: CDMX or Guadalajara

Advanced English

ROLE OVERVIEW

The Commercial Intelligence Analyst for Sales BI serves as the bridge between raw data and revenue growth. In this role, you will synthesize complex datasets into actionable sales strategies, maintain CRM integrity, and provide the sales leadership team with the insights needed to hit aggressive targets. You are not just a "numbers person"; you are a strategic partner to the sales force.

ACCOUNTABILITIES

1. Design, develop, and maintain automated dashboards that track Key Performance Indicators such as pipeline velocity, win/loss ratios, and sales cycle length.
2. Utilize historical data and predictive modeling to provide weekly, monthly, and quarterly revenue forecasts.
3. Monitor industry trends and competitor activity to identify white‑space opportunities for the sales team.
4. Act as the primary administrator for the CRM (e.g., Salesforce, HubSpot), ensuring data hygiene and optimizing workflows for the sales reps.
5. Present monthly Insight Packs to executive leadership, highlighting bottlenecks in the sales funnel and recommending corrective actions.
6. Identify manual tasks within the sales process and implement BI tools or automations to increase time‑on‑task for sellers.

OTHER APPLICABLE SCOPE DEFINING DIMENSIONS

• Data Ownership: Pipeline analytics, revenue forecasting, market intelligence.
• Technical Ecosystem: Integration between CRM, ERP, and BI tools (Tableau/Power BI), data governance, single source of truth.
• Organizational Impact: Cross‑functional bridge between marketing, sales, and finance; geographic scale across local, regional, or global territories.
• Strategic Authority: Tactical reactive reporting and advisory proactive trend identification.

KNOWLEDGE, SKILLS & ABILITIES

• Architect new data models and schemas.
• Decision support and insight generation.
• BI & reporting expertise.
• Business acumen and stakeholder management.
• Project management.

EXPERIENCE & EDUCATION

• Bachelor’s Degree in Business Administration, Economics, Finance, Industrial Engineering, International Business, or Actuaría.
• 4–6 years’ experience in business analysis, market research, revenue growth management, commercial planning, or related functions.
• Background in FMCG and/or luxury/fashion industries.
• Technical knowledge: Advanced Excel, PowerPoint, market analysis tools (e.g., Nielsen, Kantar, Circana). Intermediate Google BigQuery and Tableau desired.
• Strategic and analytical vision to transform complex data into actionable insights.
• Strong understanding of commercial strategies within consumer goods.
• Project management and on‑time delivery.
• Stakeholder management and cross‑functional influence without formal authority.
• Partner closely with commercial teams (Sales and Marketing) to assess performance, discount strategies, consumption, and sales growth.
• Languages: Advanced Spanish and English (oral and written).