CRM & Automation

Hi!

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We are looking for a CRM & Automation Mid-Senior Level with strong experience in analytics and SQL to support the planning, execution, optimization, and reporting of digital media campaigns across multiple channels.

This is a highly collaborative and hands-on role, ideal for someone who enjoys working across the full media ecosystem while bringing deep expertise in CRM and automation. The ideal candidate combines analytical thinking, operational excellence, and a growth mindset to help drive measurable business outcomes for our clients.

Main Responsibilities

• Multichannel campaigns: Design, execute, and optimize email, SMS, WhatsApp, push, and in-app campaigns for new and returning clients.
• Automated flows: Build communication journeys based on advanced segmentation, business logic, and audience rules.
• A/B testing and analytics: Design experiments, analyze key metrics, and present clear reports with strategic recommendations to stakeholders.
• CRM diagnosis: Evaluate the current state of data, segments, and flows in multi-brand environments to define action plans and viable solutions.

Project management and coordination:

• End-to-End coordination: Lead projects from requirements gathering to implementation and monitoring.
• Risk and dependency control: Identify and communicate blockers or schedule risks, managing any necessary time extensions.
• Collaborative work and documentation: Coordinate activities with technology, data, creative, and the client's global teams, documenting learnings and processes.

What Will Help You Succeed:

• 3+ years of experience in CRM, Marketing Automation, or Growth roles.
• Conversational English (ability to lead meetings and communicate clearly).
• Audience segmentation: Solid mastery of business logic, segmentation criteria, and audience management.
• CRM & automation platforms: Proven experience with marketing automation platforms. Knowledge of Klaviyo is a desirable plus.

Location: Mexico City | Hybrid Model

GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant’s corporate governance, policies, and legal entities, as applicable in each jurisdiction.