Paid Search Specialist (Xico)

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2010, we are the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands‑on experience, mentorship and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions our diverse perspectives enrich our workplace culture.

About the Role

As a Paid Search Specialist (Americas) you will play a key role in scaling our customer acquisition efforts across Chile, Colombia, Mexico, and Canada. You will manage and optimise our paid search campaigns on platforms like Google and Bing, working closely with the Head of Marketing (Americas) and European specialists to hit ambitious growth targets. This role is perfect for someone who thrives in a performance‑driven environment, is always testing new ideas, and wants to make an impact across multiple markets.

What you will do:

• Manage and optimise paid search campaigns across Google Ads, Bing and other relevant platforms.
• Continuously test and iterate on ad copy, targeting, bidding and landing pages to improve performance.
• Analyse performance metrics and deliver actionable insights to drive ROI and reduce CPA.
• Support localisation of campaigns to ensure market‑specific relevance.
• Work cross‑functionally with marketing intelligence, webshop and e‑commerce teams to align on funnel strategies.
• Monitor competitor activity and search trends to identify new opportunities.
• Report campaign results regularly to senior leadership and contribute to strategic planning.

Who we are looking for:

• 3+ years of hands‑on experience managing paid search campaigns at scale.
• Strong knowledge of Google Ads (Search, Shopping, Performance Max), Bing Ads and campaign optimisation tools.
• Proven track record of driving growth and efficiency through paid media.
• Analytical mindset with strong Excel skills and experience with Google Analytics.
• Additional technical skills in SQL, Python etc are a plus.
• Comfortable working across multiple markets and languages; Spanish and English fluency is required.
• Highly organised, self‑motivated and results‑driven.

What we offer:

• A combination of personal and company growth to accelerate your career and help you reach your goals.
• The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
• Wellbeing activities.
• Hybrid home office policy.
• Versatile schedules.
• Pet‑friendly office.
• Monthly salary plus pantry and restaurant vouchers.
• Benefits higher than the law.

We proudly celebrate diversity. We are an equal‑opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age.