CRM Data Sr. Analyst (Cuauhtémoc) (Chihuahua)

We’re looking for a highly skilled and analytical CRM Data Sr. Analyst to join our team. This role will be critical in transforming CRM data into actionable insights, helping shape governance, improve customer communication strategies, and elevate CRM performance across business units.

You’ll work closely with marketing, product, and operations teams to measure effectiveness, identify risks (e.g., saturation, over‑messaging), and build a unified CRM view that supports smarter, data‑driven decisions.

Role Responsibilities

• Data Extraction & Analysis: Extract, clean, transform, and analyze large datasets from CRM systems. Identify trends and KPIs related to user behavior, message frequency, campaign saturation, and lifecycle performance.
• Cross‑BU Reporting & Dashboards: Develop unified, automated dashboards to track CRM performance across business units, enabling visibility of campaign volume, reach, and impact on a per‑user basis.
• Own and maintain a shared CRM calendar, acting as the central coordination point for campaign intake to ensure alignment, reduce message conflicts, and support a consistent user experience.
• Channel Performance & Optimization: Assess performance by channel and help define rules around optimal frequency caps, channel mix, and campaign triggers to reduce fatigue and improve effectiveness.
• Governance Support: Monitor CRM activity for overexposure or rule violations, helping enforce caps, placement tiers, and prioritization logic. Partner with governance stakeholders to ensure campaign quality and compliance.
• Data Quality & Integrity: Ensure the consistency and accuracy of CRM‑related datasets through routine audits and collaboration with platform owners and campaign managers.
• Stakeholder Collaboration: Partner with CRM marketers, product teams, and operations to translate business questions into analytical approaches and ensure insights are used to drive better decision‑making.

Role Qualifications

• Bachelor’s degree in Data Science, Statistics, Computer Science, Economics, Marketing, or a related quantitative field.
• 5 years of experience as a CRM Data Analyst, Business Intelligence Analyst, or similar role, ideally within a fast‑paced, cross‑functional environment.
• Strong SQL skills for complex data manipulation and query writing.
• Proficiency with BI tools such as Tableau, Power BI, or Looker Studio to create dashboards and performance visualizations.
• Experience with cohort analysis, campaign impact evaluation, and CRM lifecycle metrics.
• Familiarity with CRM campaign management or marketing automation platforms is a strong plus.
• Strong communication skills with the ability to present technical data clearly to non‑technical stakeholders.
• Comfortable managing multiple projects and prioritizing in a dynamic, evolving environment.