Marketing Manager

The Marketing Manager will lead the development and implementation of the marketing model in Mexico, ensuring local operations achieve full synergy with the Company’s global standards,

Main Tasks and responsibilities:

1. Digital Ecosystem & Lead Generation Infrastructure

• Define and guide the development of the digital ecosystem for lead generation.
• Own website strategy and evolution (WordPress + future global structure).
• Define and implement Lead capture architecture, landing pages strategy & Conversion flows.
• Ensure alignment with global standards.
• Establish a scalable and trackable lead acquisition system.

2. Franchise Development Marketing.

• Define and execute the lead generation strategy for franchise recruitment.
• Manage and optimize performance campaigns (Google Ads, digital channels).
• Improve lead quality and conversion efficiency across the funnel.
• Design and implement: Lead nurturing strategies, automated communication flows and customer journey.
• Establish a closed-loop system between marketing and franchise development.
• Ensure full visibility from lead to conversion.

3. CRM Strategy & Network Implementation

• Define and lead the CRM strategy across Franchise Development and the franchise network.
• Lead the implementation of a centralized CRM system across all franchisees.
• Establish a standardized commercial process, including Lead assignment, follow-up, pipeline management, conversion tracking.
• Drive CRM adoption and usage across the network.
• Promote a data-driven and performance-oriented culture.
• Ensure full traceability of: Lead origin, conversion and ROI.

4. Commercial Marketing & Network Growth

• Business Generation: Define and execute strategies to generate B2B and B2C leads for the network. Manage digital channels (paid media, SEO, content). Develop scalable acquisition strategies beyond current channels.
• Franchisee Support: Identify business needs. Develop and deliver sales materials, Marketing tools & comercial assets.
• Product & Market development: Identify opportunities and gaps. Develop initiatives to support specific regions or services.
• Local Marketing: Define and support local marketing strategies. Improve visibility across Google Business Profiles & Local platforms.

5. Brand Awareness & Marketing positioning

• Define and execute strategies.
• Develop editorial and content strategy (LinkedIn, blog, PR).
• Activate appropriate channel (Digital, partnerships and media).

6. Performance & Governance

• Define and implement KPIs and reporting frameworks.
• Build dashboards aligned with global standards.
• Introducing a performance-driven culture.
• Manage budget and optimize ROI.

7. Leadership & Coordination:

• Lead the local marketing function and team.
• Work in coordination with Franchise Development department, Operations, Agencies & HQ.
• Ensure alignment with global strategy and local execution.

Required Skills and Experience:

• Educational Background: Master/ Bachelor’s degree in Marketing, Communications, Business Administration (BA), Graphic Design, Engineering, Data Science, or a related field.
• Experience: 5 years of experience in a similar role.
• Language: Advanced level of English.
• Live in Mexico City (CDMX)
• Analytical Mindset, Collaborative Spirit, to be a team player who values diverse perspectives.
• Passionate, tenacious, and driven to explore new ideas and embrace new challenges.

What we offer

• Extensive growth and development opportunities across the group.
• A multicultural organizational environment and a diverse, inclusive team.
• Statutory benefits.
• Food vouchers.