Senior Marketing Manager

Job Title: Marketing, Senior Manager | Samsung Electronics México

Highlights :

• Location: Miguel Hidalgo, CDMX
• Type of contract: Permanent contract, Full time
• Work Modality: On Site

Who are we?

Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.

Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.

We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.

Join us at Samsung and find your opportunity to do what you can't.

Looking for more? Visit our website or our career page HERE !

Job Description

We are looking for a Marketing, Senior Manager

Key Job Responsabilities

• Develop and implement comprehensive brand strategies that align with corporate goals and resonate with target audiences across all marketing channels.
• Govern brand expression in Mexico, ensuring consistency in messaging, visual identity, and tone across media, digital, retail, and experiential platforms.
• Collaborate with cross-functional teams to integrate brand strategy into product launches, campaigns, and marketing initiatives.
• Lead project management efforts to align objectives, timelines, and resources across marketing teams and external partners.
• Create and deliver high-impact presentations to top management, showcasing strategic insights, campaign performance, and recommendations.
• Monitor and analyze market trends to identify opportunities for brand innovation and competitive differentiation.
• Ensure compliance with global brand guidelines while adapting strategies to local market dynamics and cultural nuances.
• Drive performance measurement by establishing KPIs and evaluating the effectiveness of brand campaigns.
• Foster collaboration with agencies and consultants to leverage external expertise and ensure alignment with brand objectives.
• Resolve complex challenges related to brand positioning, messaging, and stakeholder alignment.

Requirements

• Bachelor’s degree in Marketing, Communications, Administration or related field.
• 10+ years of professional experience in brand strategy, preferably in agencies or consultancies.
• Familiarity with global brand guidelines and compliance requirements.
• English Advanced.
• Outstanding communication and presentation skills, with experience addressing top management.
• Ability to influence and align stakeholders across diverse functions.
• Adaptability to thrive in dynamic and fast-paced environments.

Why is Samsung Electronics the place to be?

Join a Global Team : Work with a dynamic and diverse team, constantly interacting with different cultures.

Tackle Big Challenges : Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.

Shape the Future : Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.

Make an Impact : Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.

Benefits :

• Comprehensive health and wellness programs
• Professional development opportunities
• Global networking and collaboration

At Samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.

[For Samsung Electronics Employees Only - Job Requisition Number: R113415]