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CATMAN Specialist Walmart

Hershey Company

Requisition Number: 128950

Position Title: CATMAN Specialist Walmart

Advanced English

Location of Job: CDMX or Guadalajara - Hrybid working scheme

Countries in Scope: Puerto Rico

Role Overview

  • Responsible for coordinating and leading the category management agenda by translating category and shopper strategy into prioritized initiatives, guiding analytical execution, and acting as the primary category partner for internal and customer teams.

Top 5 Core Responsibilities / Outcomes Expected

  • Lead the Category Management agenda by defining priorities, initiatives and deliverables aligned with shopper, channel and customer strategies.
  • Translate category strategy into execution plans by guiding assortment, space, and shelving recommendations across customers and channels.
  • Act as the primary category point of contact for internal teams, ensuring alignment and relevance of category initiatives.
  • Review, validate and elevate analytical outputs (planograms, insights, reports) to ensure quality, consistency and actionability.
  • Drive Category Performance Improvements by identifying opportunities, tracking results, and recommending corrective actions.

Other Applicable Scope Defining Dimensions

  • Functional leadership of Category Management Analysts
  • Ownership of category priorities and initiative roadmap.
  • Direct Interaction with Key Customers and Category Teams.
  • No direct P&L Ownership, accountable for category performance impact and initiative effectiveness.

Knowledge, Skills & Abilities

  • Strong commercial and Category Management frameworks and shopper-centric strategy
  • Advance understanding of assortment optimization, space strategy and category roles.
  • Ability to prioritize, synthesize, and translate analysis into strategic recommendations.
  • Strong stakeholder management and cross-functional leadership skills.
  • Strong analytical literacy with the ability to challenge and elevate insights
  • Bilingual communication skills (English and Spanish).
  • Excellent communication, storytelling and presentation capabilities

Experience & Education

  • Bachelor´s degree in Marketing, Business, or related field.
  • 5 years of experience in Category Management, Sales Analytics, Trade Marketing or related roles.
  • Experience in CPG/FMCG and Chocolate/Confection preferred.
  • Exposure leading categories with Key Retailers.
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Vacante publicada el 2 días atrás
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