Marketing Manager (Cancún)

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance the hotel’s brand awareness, drive revenue growth, and position the property as a leading luxury destination in Cancún. This role oversees digital marketing, branding, PR, advertising, and promotional campaigns while ensuring alignment with the hotel’s business objectives.

Key Responsibilities

1. Marketing Strategy & Brand Management
   • Develop and implement comprehensive marketing plans to promote the hotel’s luxury positioning, dining outlets, spa, events, and guest experiences.
   • Maintain and strengthen the hotel’s brand identity, ensuring consistency across all channels (website, social media, print, etc.).
   • Monitor market trends, competitor activities, and customer insights to adjust strategies accordingly.
2. Digital Marketing & Online Presence
   • Lead social media strategy (Instagram, Facebook, LinkedIn, TikTok, etc.), engaging with influencers and generating visually compelling content.
3. Public Relations & Media Relations
   • Collaborate with PR agencies and media outlets to secure coverage in luxury travel publications, blogs, and broadcast channels.
   • Organize press trips, FAM tours, and media events to showcase the hotel’s offerings.
   • Handle crisis communications and maintain a positive brand reputation.
4. Advertising & Promotions
   • Plan and execute multi‑channel advertising campaigns (print, digital, OTA partnerships, etc.).
   • Develop seasonal promotions, packages, and partnerships with luxury brands or local attractions.
   • Monitor campaign performance and ROI, adjusting strategies as needed.
5. Content Creation & Storytelling
   • Supervise the production of high-quality visual and written content (photos, videos, blogs, newsletters).
   • Ensure all marketing materials reflect the hotel’s luxury standards and appeal to target audiences (leisure travelers, honeymooners, corporate clients, etc.).
6. Analytics & Reporting
   • Track KPIs (website traffic, conversion rates, social engagement, revenue impact) and prepare regular reports for management.
   • Use data‑driven insights to optimize marketing efforts and budget allocation.

Qualifications

• Qualification & Skills
  • Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
  • 5+ years of marketing experience, preferably in luxury hotels/resorts or tourism.
  • Proficiency in analytics tools (Google Analytics, Meta Business Suite, CRM systems).
  • Excellent communication skills in English and Spanish (written and spoken).
  • Creative thinker with strong project management and leadership abilities.
  • Knowledge of the Cancún/Riviera Maya market and key travel industry trends.
• Preferred
  • Experience with luxury hospitality brands.
  • Familiarity with hotel PMS/CRS systems (e.g., Opera, Canva).
  • Relationships with travel agencies, influencers, and media contacts.

Benefits

• The opportunity to join an innovative, fast‑growing, international group that’s committed to building a integral brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.