Marketing Campaign (Offline & Integrated Marketing)

We are looking for a driven and hands-on Marketing Campaign to lead and execute impactful marketing initiatives, with a strong focus on campaign ownership and offline activations. This role is ideal for someone who combines strategic thinking with strong execution capabilities and thrives in a fast-paced environment.

Key Responsibilities:

• Lead end-to-end marketing campaigns, from planning to execution and optimization
• Drive offline activations, events, and brand campaigns to enhance visibility and engagement
• Integrate online and offline marketing efforts to effectively drive traffic (e.g., social media, KOLs, influencers)
• Collaborate cross-functionally to ensure alignment and successful campaign delivery
• Monitor performance metrics and optimize campaigns based on data and insights

Must-Have Requirements:

• 3+ years of experience in marketing campaigns
• Proven ownership of campaigns (beyond execution or support roles)

Core Competencies (Critical):

• Strong ownership and execution ability
• Clear thinking and problem-solving skills
• Ability to independently drive projects forward

Preferred Qualifications:

• Experience in offline activations, events, or brand campaigns (popup experience is a plus, not mandatory)
• Experience integrating online and offline marketing strategies
• Background in fashion, retail, or FMCG is a plus
• Direct popup experience is a plus