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Local Marketing Specialist

Geely Auto Mexico

Local Marketing Specialist

Are you a strategic marketer with proven experience driving results at the point of sale? We're looking for a Local Marketing Specialist to lead localized campaigns, support dealer networks, and enhance the customer journey through data-driven initiatives and cross-functional collaboration.

While automotive experience is preferred, we welcome candidates with strong retail marketing backgrounds focused on point-of-sale environments.

Key Responsibilities

  • Dealer Marketing Strategy
  • Develop and execute marketing plans to generate leads, improve customer retention, and increase dealer sales
  • Analyze regional performance metrics and provide actionable insights
  • Dealer Support & Enablement
  • Provide training, resources, and support for local dealer initiatives such as promotions and events
  • Ensure alignment between dealer activities and brand messaging
  • Customer Journey Integration
  • Collaborate with sales and marketing teams to streamline lead management
  • Enhance customer and dealer experiences through CRM and UX best practices
  • Localized Campaign Development
  • Design and implement region-specific marketing campaigns tailored to local audiences
  • Coordinate with suppliers and vendors to deliver impactful marketing materials
  • Cross-Functional Collaboration
  • Work closely with internal teams to maintain consistency in brand strategy and execution
  • Gather dealer feedback to continuously improve marketing efforts

Requirements

  • Advanced English proficiency (spoken and written)
  • Proven experience in automotive dealer marketing or retail marketing for point-of-sale environments
  • Availability to travel frequently and work on weekends
  • Strong command of CRM platforms and ability to analyze customer behavior through localized campaigns
  • Excellent communication and negotiation skills.
  • Results-oriented mindset and ability to thrive in dynamic environments

Education

Bachelor’s degree in Marketing, Advertising, Communication, or a related field

Vacante publicada el 17 horas atrás
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