Local Marketing Specialist

Local Marketing Specialist

Are you a strategic marketer with proven experience driving results at the point of sale? We're looking for a Local Marketing Specialist to lead localized campaigns, support dealer networks, and enhance the customer journey through data-driven initiatives and cross-functional collaboration.

While automotive experience is preferred, we welcome candidates with strong retail marketing backgrounds focused on point-of-sale environments.

Key Responsibilities

• Dealer Marketing Strategy
• Develop and execute marketing plans to generate leads, improve customer retention, and increase dealer sales
• Analyze regional performance metrics and provide actionable insights
• Dealer Support & Enablement
• Provide training, resources, and support for local dealer initiatives such as promotions and events
• Ensure alignment between dealer activities and brand messaging
• Customer Journey Integration
• Collaborate with sales and marketing teams to streamline lead management
• Enhance customer and dealer experiences through CRM and UX best practices
• Localized Campaign Development
• Design and implement region-specific marketing campaigns tailored to local audiences
• Coordinate with suppliers and vendors to deliver impactful marketing materials
• Cross-Functional Collaboration
• Work closely with internal teams to maintain consistency in brand strategy and execution
• Gather dealer feedback to continuously improve marketing efforts

Requirements

• Advanced English proficiency (spoken and written)
• Proven experience in automotive dealer marketing or retail marketing for point-of-sale environments
• Availability to travel frequently and work on weekends
• Strong command of CRM platforms and ability to analyze customer behavior through localized campaigns
• Excellent communication and negotiation skills.
• Results-oriented mindset and ability to thrive in dynamic environments

Education

Bachelor’s degree in Marketing, Advertising, Communication, or a related field