Latam Paid Media Manager - Opportunity To Relocate To Panama (Xico)

Your next big campaign could impact an entire region! Please consider this position is an opportunity to relocate to Panama, Central America The role manages all paid media strategies for Hilti Latin America, executing campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic management, conducting market research, optimizing campaigns, collaborating with content and design teams, and staying updated with industry trends and technologies.

What You'll Do

• Manage all Paid Media Strategy of Hilti Latin America
• Develop and execute paid media campaigns across various platforms (Google Ads, Google Business Profile, Google Maps, Facebook Ads, LinkedIn Ads, Programmatic management, etc.) targeting Latin American audiences
• Conduct market research to identify opportunities and trends in the Latin American market.
• Optimize campaigns based on performance metrics.
• Collaborate with the content and design teams to create compelling ad creatives that resonate with the target audience.
• Monitor and analyze campaign performance data to provide actionable insights and recommendations.
• Stay updated with industry trends, best practices in paid media advertising and updates of new technologies for media analytics.

What You'll Bring

• Bachelor's degree in marketing, Advertising, Business Administration, or a related field.
• Proven experience running Digital Media Campaigns (setting in digital ads platforms)
• In-depth knowledge of advertising platforms such as Google Ads, Google Business Profile, Google Maps, Facebook Ads, LinkedIn Ads, Programmatic management, etc.
• Strong analytical skills and the ability to interpret data to optimize campaign performance.
• Fluency in both English and Spanish (Portuguese proficiency is a plus).
• Previous experience in implementation of digital guidelines and Data processing.
• Experience in managing large-scale paid media budget.
• Familiarity with SEO, SEM, and other digital marketing strategies.
• Certifications in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.
• Excellent communication and collaboration skills.

What's In It for You

• Annual Bonus according to results
• Meal vouchers
• Saving funds
• Private Health Insurance
• Paid leave to work on charitable projects
• Hybrid scheme of work with 50% flexibility
• Employee resource groups focused on diversity and sustainability topics
• Among others

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.