Senior Writer

Senior Writer

Location: Remote

Position Type: Contract

Company: Pocket FM

About Us

At Pocket FM, our mission is to deliver immersive storytelling experiences to a global audience. We are looking for a strategic and creative Senior Writer to lead content development, drive show performance, and manage a team of writers across multiple audio series.

Role Overview

As a Senior Writer, you will be the end-to-end owner of multiple shows, responsible for their creative direction, content quality, and audience performance. You will lead a team of Junior Writers, oversee localization and adaptation workflows, and ensure that each show delivers strong engagement and retention. This role requires a blend of storytelling expertise, analytical thinking, and leadership to continuously optimize content from a user-first perspective.

Key Responsibilities

1. Show Ownership & Editorial Strategy

• Own multiple shows end-to-end, from pre-editorial planning to post-release optimization.
• Define show-level creative direction, narrative arcs, and long-term storytelling strategy.
• Review and approve concept notes, localization approaches, and adaptation frameworks.
• Ensure consistency in tone, character development, and narrative quality across episodes and seasons.

2. Content Development & Adaptation Oversight

• Oversee script adaptation and localization workflows executed by Junior Writers.
• Ensure all scripts meet editorial standards, cultural relevance, and storytelling depth.
• Guide the use of GenAI tools for structured, high-quality script adaptation.
• Provide detailed feedback and direction to refine scripts before production.

3. Team Management & Leadership

• Manage and mentor a team of Junior Writers, each assigned to individual shows.
• Review outputs, provide constructive feedback, and ensure consistent quality across the team.
• Drive accountability, productivity, and skill development within the team.
• Foster a strong creative culture focused on storytelling excellence and user impact.

4. Performance Monitoring & Optimization

• Track and analyze show performance using key metrics such as user retention, listen duration, and conversion.
• Identify underperforming episodes, story arcs, or shows and implement data-driven improvements.
• Plan and execute show reworks based on audience behavior and feedback.
• Continuously optimize content to maximize engagement and platform growth.

5. Production Collaboration & Quality Control

• Provide feedback on voice-over, production quality, and final audio output.
• Ensure alignment between scripts and produced audio content.
• Collaborate with production, QC, and creative teams to maintain high-quality output.

6. User-Centric Content Improvement

• Analyze user feedback, comments, and listening patterns to refine storytelling approaches.
• Apply a strong user-first lens to identify gaps and solve content-related challenges.
• Ensure content resonates with target audiences and drives long-term engagement.

7. Stakeholder Collaboration

• Work closely with business, content, and production teams to align on show goals and performance targets.
• Participate in weekly reviews with the business team to evaluate show progress and define action plans.
• Communicate insights, risks, and opportunities effectively across stakeholders.

8. Promotion & Growth Strategy

• Guide the development of promotional concepts and scripts for assigned shows.
• Ensure promos align with the show’s narrative hook and audience appeal.

Qualifications

• Bachelor’s degree in Literature, Creative Writing, Media, Communications, or a related field.
• Proven experience in scriptwriting, content localization, or storytelling for audio/video platforms.
• Strong leadership experience managing writers or creative teams.
• Deep understanding of narrative structure, pacing, and audience engagement strategies.
• Experience working with AI-based writing/adaptation tools is preferred.
• Strong analytical skills with the ability to interpret performance data and drive decisions.
• Excellent communication, feedback, and stakeholder management skills.
• Ability to manage multiple shows and deadlines in a fast-paced environment.

Key Traits for Success

• Strong ownership mindset with end-to-end accountability for show performance
• Ability to think from a user perspective and solve content challenges creatively
• Leadership and mentoring capability to build high-performing writing teams
• Understanding and crafting the workflow as new challenges arise
• Balance of creativity and data-driven decision-making