Marketing Team Leader

Marketing Team Leader – Mexico & Latin America

Location: Mexico City, Mexico

Department: Marketing

About the Role

Hanwha Vision is looking for a strategic and results-driven Marketing Team Leader to lead our marketing strategy and execution across Mexico and Latin America.

This role will be responsible for strengthening our brand positioning, accelerating demand generation, expanding channel engagement, and supporting business growth throughout the region. The ideal candidate combines strong B2B marketing experience, regional leadership capabilities, and a solid understanding of technology products and solutions.

The Marketing Team Leader will collaborate closely with Sales, Product Marketing, Solution Engineering, Operations, executive leadership, and Headquarters to ensure regional initiatives are aligned with commercial priorities and revenue objectives.

Key Responsibilities

Regional Strategy and Leadership

• Develop and execute marketing strategies aligned with business objectives across Mexico and Latin America.

• Build and manage annual marketing plans, budgets, KPIs, and performance metrics.

• Lead initiatives focused on brand positioning, market penetration, customer engagement, and business growth.

• Identify market opportunities, industry trends, competitive dynamics, and regional growth strategies.

• Provide market insights and strategic recommendations to executive leadership.

Demand Generation and Channel Marketing

• Develop integrated B2B marketing campaigns that generate qualified leads and contribute to pipeline growth.

• Design marketing programs that support distributors, channel partners, STEP partners, and system integrators.

• Lead co-marketing initiatives, roadshows, webinars, partner activities, and industry events.

• Support commercial teams with programs and content that help accelerate sales opportunities.

• Measure campaign performance and optimize marketing investment through data-driven decision-making.

Team Leadership and Regional Coordination

• Lead, develop, and mentor the regional marketing team.

• Coordinate marketing activities across multiple Latin American countries.

• Establish clear priorities, responsibilities, and performance expectations.

• Promote a high-performance culture based on accountability, collaboration, innovation, and continuous improvement.

• Ensure consistency in messaging, branding, and execution throughout the region.

Market Intelligence and Business Growth

• Monitor customer needs, market trends, competitive activity, and industry developments.

• Analyze campaign results and market data to improve marketing effectiveness and customer engagement.

• Support initiatives that strengthen Hanwha Vision’s position within the electronic security and technology industries.

• Translate market intelligence into actionable recommendations for regional leadership and commercial teams.

Cross-Functional Collaboration

• Partner with Sales, Product Marketing, Solution Engineering, and Operations to align marketing initiatives with business priorities.

• Support product launches, partner programs, customer activities, and regional events.

• Coordinate with Headquarters to adapt global strategies, messaging, and materials to regional market needs.

• Build effective relationships with internal stakeholders, customers, distributors, integrators, and technology partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering, Communications, or a related field.

• At least eight years of progressive experience in B2B marketing.

• At least three years of experience leading teams and regional marketing initiatives.

• Proven experience developing and executing marketing strategies across multiple countries.

• Experience supporting sales organizations through demand generation and channel marketing programs.

• Experience managing marketing budgets, KPIs, campaigns, agencies, events, and strategic projects.

• Strong analytical, organizational, communication, and project management skills.

• Ability to operate effectively in a fast-paced, multicultural, and cross-functional environment.

Industry Experience

A strong background in technology-related industries is required. Relevant sectors may include:

• Electronic security or video surveillance

• Telecommunications and networking

• IT infrastructure and software

• Electronics or technology distribution

• Other B2B technology products and solutions

The successful candidate must be able to understand technology solutions and translate technical concepts into clear customer value propositions and effective marketing strategies. Experience collaborating with engineers, product managers, technical consultants, or technology vendors is highly desirable.

Language Requirements

• Professional proficiency in Spanish

• Advanced English proficiency

• Portuguese is a plus

Travel

Availability to travel throughout Mexico and Latin America, as required.