Digital Commerce Latam Specialist

Digital Marketing Manager – Responsibilities

• Monitor external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long‑term vision for the company.
• Provide inputs to stakeholders on Multi‑Channel (MC) initiatives, including comparing/contrasting company MC vision with competitors and mobilising stakeholders to take necessary actions, trainings and plans.
• Identify MC opportunities for each brand, give inputs to MC Area Management and generate best practices for Local Operating Company (LOC).
• Evaluate macro and micro environment and develop interpretations and vision for MC as part of the marketing mix.
• Coach brand managers and generate best‑practice MC programs focusing on global MC priorities.
• Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi‑Channel Marketing (MCM).
• Leverage MC analytics and performance measurement by monitoring monthly MC performance figures.
• Define lead and lag Key Performance Indicators (KPIs) and set MC targets for tracking performance versus target.
• Routinely communicate MC performance outcomes with marketers and support them based on outcomes.
• Align with global team members on performance KPIs and analyze Return on Investment (ROI) calculation.

Qualifications

• Basic qualifications:
  • Bachelor’s degree.
  • 3 years of experience in business intelligence or insights.
  • 3 years of experience in digital marketing.
  • Project management experience in a commercial setting.
• Preferred qualifications:
  • MBA.
  • Deep understanding of multi‑channel marketing strategies.
  • Ability to influence without authority.
  • Strong verbal and written communication skills.

Core Capabilities & Success Factors

• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.

Equal Opportunity Employer

Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We create an inclusive culture where different backgrounds and views are valued and respected. All employees are encouraged to feel they truly belong.

We consider individuals with disabilities and encourage them to share additional needs.