Jr Planner- Digital Strategy

iCrossing is a Hearst-owned digital marketing agency and marketing technology consultancy that helps brands grow in an AI-driven world by winning, converting, and scaling demand. The company focuses on building “legible” brands that are easily found, clearly understood, trusted, and recommended across digital touchpoints.

Role Description The Jr Planner – Digital Strategy is a full-time, on-site role based in Mexico City, Mexico. In this position, the individual supports the development and execution of digital marketing strategies across channels, helping senior strategists and account teams translate client objectives into effective digital plans.

Day-to-day work includes assisting with gathering and analyzing data, preparing reports and presentations, and contributing to optimization recommendations.

The role collaborates closely with internal teams to ensure consistent communication, alignment with client goals, and timely delivery of strategic proposals and campaign updates.

The Jr Planner also participates in brainstorming sessions, monitors market and competitor activity, and helps identify opportunities to improve performance and drive measurable business results.

Qualifications

• Candidates should possess strong analytical skills, such as data interpretation, performance analysis, and the ability to draw insights from metrics and reports.
• Candidates should possess effective communication skills, including clear written and verbal communication, presentation abilities, and collaborative teamwork.
• Candidates should possess foundational digital strategy skills, including knowledge of online marketing tactics, audience targeting, and aligning plans with business objectives.
• Candidates should possess a working understanding of CRM related concepts
• Additional beneficial qualifications include proficiency with analytics tools (e.g.Google Analytics, Adobe Analytics, CRM Analysis), attention to detail, and strong organizational skills.
• A bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Professional fluency in English and Spanish, and prior entry-level experience in digital marketing or media, are advantageous.