Head of Strategic Alliances & Digital Growth (Líder de Alianzas Estratégicas y Crecimiento Digital)

Our client is a leading hospitality and guest experience organization with operations across Latin America, recognized for its commitment to commercial excellence, customer‑centric innovation, and sustainable growth.

With a strong presence across multiple markets, the organization continues to invest in business transformation, customer loyalty, digital innovation, and revenue growth initiatives designed to strengthen its market leadership and deliver exceptional experiences to its customers.

The company operates within a dynamic, fast‑paced environment where collaboration, strategic thinking, operational excellence, and innovation are highly valued.

As part of its continued growth strategy, the organization is seeking an accomplished executive leader capable of driving commercial performance, customer engagement, loyalty strategy, and business transformation across the region.

This position offers the opportunity to work closely with senior leadership while contributing directly to the future growth and evolution of a highly respected organization with regional reach and ambitious long‑term objectives.

We are seeking a commercially driven executive to lead growth, customer engagement, loyalty strategy, brand transformation, and revenue acceleration initiatives across a leading hospitality organization operating in Latin America.

This executive will play a critical role in driving profitable growth, strengthening customer loyalty, enhancing guest experience, and supporting the organization’s long‑term commercial objectives.

The ideal candidate combines strong business acumen, commercial leadership, customer‑centric thinking, and the ability to translate marketing, loyalty, and brand initiatives into measurable business results.

Regional Growth & Business Expansion

• Develop and execute regional growth strategies across multiple markets.
• Identify new revenue opportunities and business expansion initiatives.
• Partner closely with commercial, sales, operations, and executive leadership teams.
• Drive profitable growth through customer acquisition, retention, and lifetime value optimization.

Loyalty & Customer Engagement

• Lead the development and optimization of loyalty programs.
• Increase customer retention and engagement through data‑driven initiatives.
• Enhance customer lifetime value through personalized experiences and loyalty strategies.
• Drive customer‑centric decision making throughout the organization.

Brand & Market Transformation

• Lead brand evolution and positioning initiatives.
• Strengthen market presence across LATAM.
• Develop strategies that improve brand equity and competitive differentiation.
• Ensure alignment between commercial objectives and brand strategy.

Revenue & Business Performance

• Establish KPIs and performance metrics.
• Monitor commercial effectiveness and ROI.
• Analyze market trends, customer behavior, and competitive dynamics.
• Present strategic recommendations to executive leadership.

Leadership

• Build and lead high‑performing regional teams.
• Foster collaboration across functions and markets.
• Mentor and develop future leaders.
• Drive a culture of accountability, innovation, and continuous improvement.

Required Qualifications

• Bachelor’s Degree required.
• MBA preferred.
• 15+ years of progressive leadership experience.
• Proven success in hospitality, travel, tourism, loyalty, customer experience, or related industries.
• Strong background in commercial strategy, revenue growth, and business transformation.
• Experience leading multi‑country or regional initiatives.
• Strong executive presence and stakeholder management skills.
• Fluent English and Spanish.

Preferred Experience

• Hospitality Brands
• Resorts
• Travel & Tourism
• Loyalty Programs
• Customer Experience
• Revenue Management
• Brand Transformation