Regional Digital Marketing ManagerB) (Xico)
Link-Worldwide
About the Role
We are looking for a Regional Digital Marketing Manager who is a hybrid of a data-driven strategist and a sharp executor. You will not just "supervise" campaigns; you will build, optimize, and scale our digital pipeline across Canada, Brazil, and Spanish-speaking LATAM. This is a pure B2B corporate environment. We don't do vanity metrics; we build marketing to generate real revenue. If you know how to convert technical complex products into high-performing digital strategies, alignment with sales teams (SDRs), and continuous ROI optimization, this is your place.
Key Responsibilities
- Paid Media & SEO Execution: Directly build, manage, and optimize Google Ads and LinkedIn Ads campaigns. You will own the regional budget and be strictly accountable for the results.
- AI & SEO Positioning: Drive organic growth by implementing traditional SEO practices and optimizing content for modern AI-driven search engines (GEO/AIO).
- SDR & Sales Alignment: Bridge the gap between marketing and sales. You will supervise the SDR process, ensuring the lead routing mechanism is flawless and analyzing the conversion rate from MQL to SQL.
- Content & Collateral Localization: Adapt, update, and deploy corporate sales kits, brochures, and technical digital kits. You will translate complex product features (often coming from our integral HQ) into sharp, value-driven regional content.
Requirements
- Experience: 4+ years of proven experience managing digital marketing exclusively in B2B environments (SaaS, Technology, Telecom, or Industrial sectors).
- Hard Skills: Deep, hands‑on expertise in Google Ads, LinkedIn Campaign Manager, Google Analytics 4 (GA4), and HubSpot/Salesforce (or similar CRM/Automation tools).
- Languages: 100% Bilingual (English and Spanish). You will write campaigns and sync with teams in English for Canada/Global HQ, and execute in Spanish for LATAM.
- Mindset: Highly analytical, execution-oriented, and structured. You don't wait for things to happen; you build the workflow and execute.
- Data-Driven Reporting: Build and maintain bi-weekly performance dashboards. You will present clear, fluff-free conversion data and metrics.
Vacante publicada el 4 días atrás
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