Growth Manager- Mexico

• Performance marketing will be centralized, with budget managed centrally
• Need someone who executes campaigns, not just publishes content
• Should understand strategy: Father’s Day, back-to-school, seasonal campaigns
• Ideal candidate: immigrant background or deep understanding of remittance culture
• Knows what sending money home means emotionally and practically
• Can identify who the target audience watches, follows, and trusts
• Not someone who frames competition as only Félix Pago and Remitly
• Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter
• Customers are used to in-person sending; that’s the real competition to displace
• Seniority: open to more junior profiles, could still be manager level

Requirements

• Performance marketing will be centralized, with budget managed centrally
• Need someone who executes campaigns, not just publishes content
• Should understand strategy: Father’s Day, back-to-school, seasonal campaigns
• Ideal candidate: immigrant background or deep understanding of remittance culture
• Knows what sending money home means emotionally and practically
• Can identify who the target audience watches, follows, and trusts
• Not someone who frames competition as only Félix Pago and Remitly
• Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter
• Customers are used to in-person sending; that’s the real competition to displace
• Seniority: open to more junior profiles, could still be manager level