Marketing Manager - Mexico (Xico)

Binance is a leading integral blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products.

Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Marketing Manager for México who will lead and execute the local Marketing Plan in México and Colombia. This includes global campaigns and local campaigns for the local user, plan activations and event participation in the country and engagement with the community. Focus is to drive key metrics, through a full‑funnel approach, from acquisition to engagement and conversion.

Responsibilities

• Drive and support the strategic Marketing Plan, including strategy, planning and execution; this also means handling hands‑on tasks such as creating campaigns and implementation, working in collaboration with central teams (Creative, Partnerships, Brand, Product), adapting and localizing content, evaluating, implementing, and reporting.
• Coordinate and define all aspects of México's and Colombia's marketing campaigns, such as growth mechanics, engagement activities and brand.
• Drive brand, communications and product campaigns.
• Create campaigns from the eye of the local consumer and consider Social Media, in collaboration with Paid, SEO and Engagement aspects.
• Act as the bridge between user‑acquisition campaigns and brand marketing, championing a brand and user‑focused narrative to drive user growth and adoption.
• Generate new campaign ideas to increase conversion and product adoption.
• Maintain a campaign calendar, plan and clear campaign reporting for local and global initiatives.
• Copywrite and proof‑read campaign‑related communications.
• Measure, report and analyze the performance of campaigns across channels and translate findings into actionable, data‑driven recommendations to improve future performance.
• Innovate and implement test‑and‑learn strategies while delivering results.
• Support paid acquisition campaigns, referral campaigns and co‑marketing initiatives.
• Drive local events, community meet‑ups and educational efforts on the ground.
• Lead the organization, execution and communication on social channels.

Requirements

• 5+ years of experience in digital marketing roles.
• Bilingual in English/Spanish; required to coordinate with overseas partners and stakeholders.
• Experience working with integrated marketing campaigns.
• Project management skills.
• Understanding of the crypto market in general.
• Experience or strong interest in copywriting.
• Good understanding of branding, performance marketing and analytics.
• Experience in Social Media, Community Management and influencer marketing is a plus.
• Hands‑on approach.
• Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
• Familiarity with AI tools for community engagement, content generation, user segmentation or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).
• Has worked in international teams and has experience managing projects with numerous stakeholders.
• Strong sense of responsibility and resistance to stress.
• Self‑motivated and results‑oriented.

Why Binance

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure.
• Tackle unique, fast‑paced projects with autonomy in an innovative environment.
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.