Product Marketing Sr. Analyst (Xico) (Valle de Chalco Solidaridad)

Company Overview

DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, such as ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with adaptable work and income opportunities and is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve transportation, environmental and employment challenges through AI technology and localized smart transportation innovations.

Role Responsibilities

• Identifying and executing strategies in the user journey that reinforce DiDi’s value proposition, leveraging the experience within the app.
• Developing and executing in-app marketing campaigns to promote new and existing features.
• Developing and executing marketing-focused low-funnel campaigns to increase demand.
• Maximizing user value creation, enhancing brand positioning, and optimizing user perception and performance with comprehensive user lifecycle management.
• Developing dashboard & reporting: create and maintain marketing dashboards to track key metrics and campaign performance.
• Managing a content calendar to coordinate marketing in-app communications.
• Working cross-functionally with product, operations and design teams to optimize user engagement and retention.
• Managing stakeholders, including both internal and external agencies and teams.

Role Qualifications

• Knowledge in branding, product marketing, and go-to-market strategies.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3+ years of relevant experience gained in marketing, consulting or a related area.
• Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment.
• Strong analytical skills with the ability to interpret data.
• Excellent communication skills.
• Experience in brand and business KPIs analysis.
• Ability to work under constant deadline pressure and manage multiple projects.
• Fluent in English.

EEO Statement

We create customer value and strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are data-driven and believe in making informed decisions by analyzing valuable metrics. We believe in win-win collaboration; success is a team sport and we communicate with candor while executing with excellence. We believe in integrity; we speak our minds, listen to each other, and always act with sincerity.

We continuously strive to do better, venturing beyond our comfort zones and learning from our mistakes. We believe in diversity and inclusion, respecting each other and providing equal opportunities for all. We are committed to building inclusive and diverse teams and a workplace free from discrimination and harassment.