Software Engineering Salesforce Marketing Cloud Consultant Professional Multiple Cities

Job Title

Salesforce Marketing Cloud Technical Consultant

Location

• Country: Mexico

Responsibilities

As a Salesforce Marketing Cloud Consultant, you will be responsible for designing, building, and supporting marketing automation solutions within Salesforce Marketing Cloud. You will work closely with stakeholders to understand campaign objectives, evaluate technical requirements, and deliver scalable, high-quality executions across channels.

• Analyze campaign briefs and business requirements to design scalable solutions in Salesforce Marketing Cloud.
• Build, configure, and manage multi-channel customer journeys using Journey Builder.
• Develop audience segmentation and targeting logic using SQL and Data Extensions.
• Create and manage personalized and dynamic campaign content using AMPscript and Content Builder.
• Support campaign execution through Automation Studio workflows, data preparation, and deployment activities.
• Build and maintain Data Extensions, ensuring appropriate structure, data quality, and campaign readiness.
• Develop Cloud Pages, forms, and landing page experiences when required by campaign needs.
• Translate business requirements into efficient technical solutions aligned with campaign goals and platform capabilities.
• Collaborate with client stakeholders, internal teams, and cross-functional partners to ensure successful project delivery.
• Participate in campaign scoping, solution assessment, and effort estimation.
• Troubleshoot issues related to campaign setup, personalization, audience selection, and execution workflows.
• Contribute to quality, consistency, and operational excellence across campaign development and deployment processes.

Required Education

• Bachelor's Degree

Preferred Education

• None

Required Technical and Professional Expertise

• Advanced experience in Salesforce Marketing Cloud , leading the design, build, and optimization of marketing automation campaigns, including campaign execution and management.
• Strong expertise in SQL and data modeling , including audience segmentation, Data Extensions management, and data relationship design.
• Proven ability to design and execute multi‑channel customer journeys using Journey Builder, along with automation of workflows through Automation Studio.
• Solid experience in dynamic content personalization using AMPscript, combined with hands‑on work in Content Builder and knowledge of HTML/CSS for email development and troubleshooting.
• Ability to translate business requirements into scalable technical solutions , with a strong understanding of integrations, data flows, and collaboration with cross‑functional stakeholders.

Preferred Technical and Professional Experience

• Salesforce Marketing Cloud certification
• Experience with Cloud Pages, microsites, and user input forms
• Experience with APIs, integrations, and tools such as Postman
• Familiarity with Email Studio and best practices for email campaign execution
• Understanding of email deliverability and digital marketing compliance best practices
• Experience supporting complex marketing automation solutions in a consulting or client‑facing environment
• Experience in solution assessment and effort estimation
• Ability to provide guidance and support to junior team members
• Exposure to Agile ways of working

Equal Employment Opportunity

IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.