Brand Intern

Team Overview

Are you a passionate, hands‑on, and creative superstar? Join us as a Masterbrand Intern at DiDi! You’ll be at the forefront of shaping our brand’s success in the SSL market.

As our intern, you’ll have the opportunity to:

• Innovative strategies that captivate and resonate with the SSL audience.

• Collaborate with cross‑functional teams to drive brand growth and market penetration.

• Work on brand campaigns, from concept to execution, across various channels to elevate our brand’s presence across SSL.

Working with us, you’ll be part of a dynamic and diverse team, where creativity and innovation thrive. You’ll have the opportunity to make a significant impact on our brand’s success and leave a lasting legacy in the rapidly evolving tech industry.

Role Responsibilities

• SuperApp Project Tracking: Provide end‑to‑end operational support and rigorous follow‑up on cross‑functional initiatives for SuperApp projects, specifically focusing on DiDi Club and DiDi Travel.

• Campaign Execution: Assist in the implementation and tracking of SuperApp campaigns across multiple touchpoints (InApp, TV, OOH, Social Media, Media, and PR), ensuring all verticals are aligned.

• Cross‑Functional Liaison: Help connect the dots between Masterbrand and all DiDi’s business lines (Rides, Food, Delivery), proactively driving new projects and strategies.

• Briefing & Development: Assist in crafting campaign briefs for DiDi Club and DiDi Travel initiatives, following up on their development from kick‑off to completion.

• Market Intelligence: Conduct research, brand benchmarks, and competitor analysis within the ride‑hailing, travel, food and loyalty program categories to support strategy development.

• Brand Governance: Support brand audits and the maintenance of DiDi’s internal Brandcenter to ensure a cohesive Masterbrand identity across all communications.

• Administrative Support: Assist the marketing team with daily administrative tasks, asset management and campaign reporting.

Role Qualifications

• Currently pursuing a Bachelor’s degree in Marketing, Communication, Administration or Business.
• Basic to intermediate experience with Microsoft office.
• English level: advanced (B2 - C1).
• Strong analytical and numerical skills to frame marketing strategies, understand results and support proposed approaches.
• Exceptional critical thinking skills.
• Strong follow‑up, organization and project‑management skills are required.
• Experience working with creative agencies and production companies is a plus.
• Experience in ride‑hailing, food delivery, startup and highly dynamic companies is a plus.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
• We are data‑driven – We are strong believers in making informed decisions, that’s why we are data‑driven. We can better navigate the business landscape strategically by analysing valuable metrics.
• We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone’s best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
• We are committed to building inclusive and diverse teams.
• At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
• Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs or any other status protected by applicable laws wherever we operate.
• We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re part of.