Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to lead and coordinate the digital marketing ecosystem for Zeekr and Lynk & Co in Mexico , ensuring brand consistency, performance-driven lead generation, social media growth, and high-quality creative execution across all digital touchpoints.

This role works closely with internal teams and multiple external agencies, including creative, media, PR, and dealer marketing partners.

Position Objective

Lead the end‑to‑end digital marketing strategy for Zeekr and Lynk & Co Mexico, covering websites, paid media, social media, content, performance optimization, and digital customer journey management, while safeguarding a strong premium brand positioning.

Key Responsibilities

• Manage and optimize brand websites, including content updates, landing pages, blog entries, SEO improvements, and tracking implementation.
• Lead Paid Media strategy and execution across Meta, Google Ads, TikTok, Programmatic and other digital platforms.
• Monitor and optimize campaign performance, with a strong focus on lead quality, CPL efficiency, and conversions.
• Supervise Social Media strategy and execution across Instagram, Facebook, TikTok, YouTube, LinkedIn and X.
• Coordinate with creative, media, PR and dealer marketing agencies to ensure campaign execution and content alignment.
• Manage the development of creative assets for digital campaigns, social media, CRM, websites and dealer communications.
• Coordinate audiovisual productions including photo shoots, video shoots, creators, reels, tutorials and campaign videos.
• Analyze KPIs and prepare monthly performance reports for paid media, social media, website analytics and agencies.
• Follow up on lead management, CRM distribution and optimization of the digital customer journey.
• Support vehicle launches, regional campaigns, collaborations and experiential initiatives from a digital perspective.
• Ensure brand consistency and premium positioning across all digital channels and touchpoints.
• Stay up to date on digital trends, content formats, emerging platforms and AI tools.

Profile

• 5+ years of experience in Digital Marketing, Online Marketing, Paid Media or Social Media roles.
• Experience managing creative and media agencies.
• Proven experience executing and optimizing digital campaigns.
• Experience coordinating audiovisual productions and digital content creation.
• Experience with premium, lifestyle, automotive or technology brands is a plus.
• Bachelor’s degree in Marketing, Communication, Advertising, Digital Marketing or related field.
• English: Advanced