B2B Business Development Representative

Job Summary We are seeking a driven, organized, and strategic Business Development Specialist to lead and accelerate our franchise expansion in the QSR sector. In this role, you will identify high-potential multi-unit operators and individual franchisees, build strategic relationships, and manage the full sales lifecycle from prospect identification to contract signing.

Key Responsibilities

Franchise Pipeline & Lead Generation: Proactively research target markets, identify high-potential franchise candidates, and execute outreach strategies across digital channels, industry events, and broker networks.

Deal Structuring & Execution: Lead end-to-end franchise sales processes, including preliminary screening, discovery calls, site evaluation support, and closing franchise agreements.

Relationship Management: Cultivate and maintain strong relationships with key decision-makers, regional multi-unit operators, and strategic F&B industry partners.

Market Analysis & Strategy: Conduct regional market assessments and competitor analyses to optimize franchisee recruitment strategies and target geographic growth zones.

Cross-Functional Alignment: Partner with Legal, Operations, and Site Selection teams to ensure seamless candidate qualification, compliance review, and store onboarding.

Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, International Trade, or equivalent practical experience.

Experience: 1–3 years of proven experience in sales, account management, or business development (prior experience in F&B franchising, chain retail, or B2B sales business is highly preferred).

Industry Acumen: Strong understanding of franchise financial models, unit economics, and F&B operational requirements.

Skills: Exceptional written and verbal communication skills, strong negotiation ability, and proficiency with CRM platforms and lead tracking systems.