The Public Relations & CSR Analyst supports KidZania Mexico’s position as an edutainment concept as well as a socially responsible enterprise, as well as maintaining the competitive image KidZania Mexico has in the market; this is done by following on tactics that maximizes local editorial opportunities, following up on pro-bono initiatives, taking advantage for the PR budget and establishing KidZania as a leading brand.

Implements and leverages tactics that show KidZania Mexico as a socially responsible enterprise
Researches, writes and distributes releases to targeted media
Collaborates in the development of KidZania Mexico’s newsletters, breaking news, KidZania journal, press releases and media kits
Supports positioning the brand within the different rankings and local awards
Supports in keeping a daily media coverage, through public relations initiatives across corporate, consumer, business, broadcast and online media
Searches and follows up potential media partners that can boost KidZania Mexico’s presence inside the territory
Elaborates regular PR reports concerning strategies, tactics and desired generating impact
Works closely with the PR & CSR Associate to ensure a coordinated media approach in the region and develop the most effective strategy and action plan for KidZania’s image in the territory
Stays up to date with trends and rising potential partners in order to consolidate KidZania’s market position
Diffuses the most recent KidZania’s campaigns in order to maximize its impact
Coordinates events that could raise awareness concerning KidZania Mexico and its presence like events for press, influencers, new product launches, premieres, amongst others
Manages the Probono attendance and implementation for all KidZania Mexico´s Facilities

Public Relations Analyst