Area Sales Manager

About the Company

FlexLink is a leading provider of automated production flow solutions, delivering innovative conveyor systems, robotics, and material handling solutions to manufacturers worldwide. Our solutions help customers optimize production efficiency, improve operational performance, and create flexible manufacturing environments.

FlexLink is part of Coesia, a group of innovation-based industrial and packaging solutions companies operating globally and headquartered in Bologna, Italy. Coesia operates in 35 countries with over 8,000 employees and a turnover of approximately €1.9 billion.

About the Role

The Area Sales Manager is responsible for developing and growing business throughout Northern Mexico by promoting FlexLink\'s automation, material handling, and engineered solutions portfolio. This role focuses on protecting and expanding existing customer relationships while identifying and securing new business opportunities across key industries.

As a consultative sales professional, you will work closely with customers, integrators, distributors, application engineers, and global product teams to develop customized automation solutions that address unique operational challenges. Success in this role requires strong business development skills, the ability to manage long sales cycles, and a customer-focused approach to delivering value through tailored solutions.

This position is ideally based in Monterrey and reports directly to the Sales Manager.

In this role you are responsible for:

• Develop and execute strategic sales plans to achieve and exceed revenue and profitability targets.
• Manage a sales territory throughout Northern Mexico, maintaining strong relationships with existing customers while identifying new business opportunities.
• Generate new accounts and expand business within existing accounts.
• Conduct customer visits to understand operational needs and identify opportunities for automation and material handling solutions.
• Manage the complete sales cycle, including prospecting, qualification, proposal development, quotation presentation, negotiation, and project closure.
• Collaborate with Application Engineers, Project Teams, Service Teams, and Global Product Specialists to develop customized customer solutions.
• Work effectively with both end users and system integrators, adapting sales strategies to each customer type and business model.
• Maintain accurate CRM data, opportunity tracking, sales forecasts, and pipeline reporting.
• Complete RFQs, prepare commercial proposals, and define pricing and commercial conditions aligned with company objectives.
• Monitor and follow up on active projects and customer opportunities to ensure timely progression through the sales funnel.
• Support collection activities and collaborate with Finance as needed on assigned accounts.
• Develop and implement strategies to increase market share and expand FlexLink\'s presence within key industries.
• Stay informed on market trends, customer needs, industry developments, and competitive activity.
• Ensure a high level of customer satisfaction and long-term relationship development.
• Travel frequently throughout Mexico and occasionally internationally to support customers, projects, and business development activities.
• Follow company policies, quality procedures, and business processes in all activities.

What You Need to Be Successful

• Bachelor\'s Degree in Engineering, Business, or a related field preferred.
• Minimum of 5 years of experience in technical sales, industrial automation, material handling, systems integration, or engineered solutions.
• Proven experience managing complex sales cycles and developing long-term customer relationships.
• Experience selling customized or tailor-made industrial solutions is strongly preferred.
• Experience working with manufacturers, distributors, and system integrators is highly desirable.
• Experience managing revenue targets and sales pipelines within industrial markets.

Knowledge of

• Industrial automation, material handling, and manufacturing processes.
• Business development and strategic account management principles.
• Sales forecasting, opportunity management, and CRM systems.
• Investment project evaluation and business case development.
• Customer relationship management across multiple organizational levels.
• Market analysis, competitive positioning, and industry trends
• Excellent communication, presentation, and negotiation skills.
• Strong consultative and solution-based selling abilities.
• Ability to understand customer challenges and translate them into technical solutions.
• Results-oriented mindset with a proven track record of achieving sales objectives.
• Strong organizational and time-management skills.
• Ability to manage multiple opportunities and projects simultaneously.
• Collaborative team player who works effectively across functions and global teams.
• Self-motivated with a strong sense of accountability and ownership.
• High level of integrity, professionalism, and customer focus.
• Proficiency with Microsoft Office Suite and CRM systems.
• Advanced English communication skills (written and verbal).
• Ability and willingness to travel frequently throughout the assigned territory.

Our Offer

Coesia North America offers a competitive benefit package which includes, among other things:

• Multiple health insurance plan options.
• Company paid life insurance.
• 401k with up to 6% company match.
• Paid parental leave.

Coesia is an equal opportunity employer and embraces diversity and inclusion.