Category Analyst
Ferrero
Acerca del puesto:
Nos encontramos en búsqueda de un Category Analyst que contribuya al desarrollo estratégico de la categoría en Walmart, transformando información de mercado, del shopper y del desempeño comercial en recomendaciones accionables que impulsen el crecimiento, la rentabilidad y la participación de mercado.
Responsabilidades principales:
· Analizar información de Nielsen, Walmart Retail Link, bases de datos internas y estudios de shopper para identificar oportunidades de crecimiento.
· Generar recomendaciones estratégicas de surtido, precio, promoción y espacio para impulsar el desempeño de la categoría.
· Desarrollar y actualizar planogramas para iniciativas de innovación, mantenimiento y proyectos especiales.
· Dar seguimiento a indicadores clave de desempeño (ventas, participación de mercado, rentabilidad, distribución, entre otros).
· Elaborar presentaciones ejecutivas para clientes y equipos internos.
· Coordinar la implementación de iniciativas con los equipos de Comercial y Trade Marketing.
· Dar seguimiento y asegurar la correcta ejecución de los proyectos de Category Management.
Acerca de ti:
Experiencia mínima de 3 años en el área de Category Management en empresas de consumo, trabajando con Walmart.
· Escolaridad preferentemente en Licenciatura en Administración de Empresas, Mercadotecnia, Ingeniería Industrial o carrera afín (indispensable contar con título).
· Conocimientos sólidos en:
Herramientas de planogramación
Portales de información de clientes
Category Management (8 pasos)
Nielsen
Excel avanzado
Ingles intermedio
Nuestros beneficios y ventajas:
Carreras con cuidado integrado: descubre nuestros beneficios aquí .
Acerca de Ferrero:
Ferrero comenzó su trayectoria en la pequeña ciudad de Alba en Piamonte, Italia, en 1946 . Hoy en día, es una de las empresas de alimentos dulces envasados más grandes del mundo, con muchas marcas icónicas que se venden en todo el mundo. Descubre más sobre Ferrero en .
DE&I en Ferrero:
Ferrero se compromete a construir una cultura diversa e inclusiva donde todos los empleados se sientan bienvenidos, valorados y tengan las mismas oportunidades. Creemos que todos nuestros empleados tienen el mismo talento, cada uno a su manera. Al fomentar la curiosidad y las habilidades naturales de nuestros empleados, les proporcionamos, generación tras generación, los medios para alcanzar el éxito personal y profesional, permitiéndoles forjar su trayectoria en Ferrero. La diversidad de nuestros talentos es lo que hace que nuestro entorno laboral sea multicultural, innovador y altamente gratificante. Descubre más .
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