Business Development Manager

Key Responsibilities

Market Development and Sales

Develop and execute a regional sales plan aligned with the company's annual targets for Mexico

Prospect and close sales of combine harvesters, tractors, and related equipment directly to farmers, agricultural cooperatives, and large agribusiness operations

Identify, evaluate, and onboard qualified local dealers and distributors across key agricultural states (Sonora, Sinaloa, Tamaulipas, Jalisco, Guanajuato, Veracruz, and others)

Conduct product demonstrations and field days at target farms and agricultural events

Dealer Network Management

Build and maintain a regional dealer network capable of supporting sales, spare parts supply, and after-sales service

Provide dealers with commercial support, product training, and co-selling assistance

Monitor dealer performance against sales targets and implement corrective actions where needed

Negotiate dealer agreements, pricing structures, and margin frameworks in line with company policy

Customer Relationship Management

Establish and maintain long-term relationships with key accounts including large farming operations, agricultural cooperatives, and government procurement entities

Serve as the primary point of contact for Mexican customers on commercial, technical, and after-sales matters

Gather and relay customer feedback, competitive intelligence, and market insights to the regional and headquarters teams

Market Intelligence and Reporting

Monitor competitor activity, pricing, and product positioning across all target regions

Prepare monthly sales reports, pipeline forecasts, and market analysis for senior management

Track and respond to government agricultural subsidy programs (PROAGRO, SADER, state-level incentives) that affect machinery purchasing decisions

Represent the company at nationwide and regional agricultural trade shows (Expo Agroalimentaria Guanajuato, Expo FERIA Agropecuaria, and others)

Coordination with Headquarters

Coordinate with the China-based product, logistics, and after-sales teams to ensure timely delivery, technical support, and warranty processing

Support the localization of product materials, pricing lists, and training content for the Mexican market

Participate in quarterly business reviews and annual planning cycles with regional leadership