Marketing Promotions Manager - GDL

Marketing Promotions Manager – GDL

Department: Commercial & Marketing

Employment Type: Fixed Term - Full Time

Location: Guadalajara

Description

We govern the beautiful game and ensure it's run with transparency and integrity.

Join our team in Miami and support us on our mission.

THE POSITION

Reporting organisationally to the Head of Brand and Marketing Mexico, the Marketing Promotions Manager will be a key member of the FIFA26 Commercial Operations team, and work in close collaboration with the FIFA Marketing team and other key Functional Areas responsible for delivering best-in-class solutions for the FIFA World Cup 26.

The main responsibilities and oversights of the Marketing Promotions Manager for the FIFA World Cup 26 include:

• Responsible for managing the day-to-day expectations of all teams and partners and be comfortable making critical decisions that set the expectations of first-class marketing executions.
• Create and implement marketing plans, including advertising media campaigns, promotional activations, and digital marketing strategies to reach the FIFA World Cup 2026 target audiences for the local market.
• Develop and contribute to marketing planning materials, monitor progress and deadlines for all marketing projects that align with each milestone.
• Work closely with Mexican Host City to coordinate information and support tournament milestone activations and announcements.
• Actively engage and bring local creative ideas for ticket sales, event attendance, social activations that will support local collaborations and stay on trend with promotional opportunities.
• Monitor progress and deadlines for all marketing projects that align with each milestone.
• Execute activations that relate to several milestone campaigns, such as Official Mascot, Trophy Tour, Event collaborations, Official World Cup Poster, FIFA Fan Festival, promotional giveaways, retail premium items, partner integrations, etc. to boost brand awareness and customer engagement.
• Manage budget, track expenses, ensure marketing assets and media is appropriate for consumer and FIFA brand that’s cost effective.
• Work with key Functional Areas and external partners to coordinate marketing efforts and ensure brand consistency.
• Handle logistics such as tour bookings, vendor coordination, printers, agencies, and on-site setups for special events and marketing activations around FIFA World Cup 2026.
• Proactively communicate notes, recaps, meeting schedules with key partners.
• Work with media outlets or platforms to ensure timely and accurate placement of advertisements.
• Monitor and generate reports on campaign performance, return on investment (ROI), and recommendations for improvement.
• Other duties as assigned.

YOUR PROFILE

• Bachelor’s degree or similar level of education in Marketing, etc.
• Minimum 5 years of experience in a similar role.
• Experience in Marketing, Event, and Project management with the ability to coordinate large events.
• Strong client management skills and ability to multitask in a fast-paced environment.
• Demonstrated excellent communication and organization skills.
• Experience in promotions, event activations, and entertainment.
• Experience in agency or sport environments are advantageous.
• Experience working in organizations with international offices/staff.
• High-level management experience.
• Fluent in English and Spanish.
• Be comfortable with working in a high intensity environment and work on a large volume and variety of projects that help execute the largest event in the World.

We will only consider CVs submitted in English.