Channel Sales Manager — ST Channel

Position Purpose

Drive EZVIZ sell-through performance across the Mexico market by developing and managing retail key accounts, optimizing in-store execution, and accelerating inventory rotation from point of sale to end consumer, while achieving sell-out, shelf share, and profitability targets across the full EZVIZ product portfolio (CCTV, Smart Home, Smart Lock, and related IoT devices).

Key Responsibilities

• Develop and manage sell-through relationships with key retail accounts and major trade channels nationwide.
• Execute in-store sell-through plans, including POP/POS material placement, shelf display standards, and promotional activation to maximize product visibility.
• Monitor sell-out data, stock levels, and shelf availability across retail partners; proactively address gaps, stockouts, and dead stock.
• Build and maintain strong relationships with retail buyers, category managers, and store operations teams to secure promotional support and shelf space.
• Drive retail sell-through campaigns and trade promotions; track ROI and report results to management.
• Coordinate with distributors and logistics teams to ensure timely product replenishment and consistent inventory flow to retail partners.
• Prepare sell-through forecasts, weekly/monthly performance reports, and territory visit plans.
• Support product training for retail staff and channel partners to enhance brand and product knowledge.
• Travel extensively across the territory to visit key retail accounts and ensure on-ground execution standards.
• Collaborate with Marketing, Sales HQ, and distributor teams to align on promotions, product launches, and sell-through targets.

Required Experience

• 3+ years in sell-through, trade marketing, or retail channel management within CCTV, Smart Home, Consumer Electronics, Networking, or Security industry.
• Proven track record of driving sell-out performance at key retail accounts.
• Deep experience managing major retail chains and trade channels in Mexico.
• Strong negotiation, account management, and presentation skills.
• Proficient in sell-out data analysis and reporting (e.g., sell-through rates, inventory turns, shelf share).
• Experience with full product portfolio management preferred.

Preferred Profile

• Currently residing in Mexico.
• Established relationships with major retail chains operating in Mexico (e.g., Home Depot, Costco, Liverpool, Soriana, OXXO, Elektra, Sanborns, Chedraui, etc.).
• Deep knowledge of the Mexican retail landscape, trade channels, and consumer behavior.
• Familiarity with regional market dynamics across different states of Mexico.
• Experience working with manufacturers and international brands preferred.

Competencies

• Commercial mindset
• Retail execution excellence
• Data-driven decision making
• Communication & stakeholder management
• Planning & prioritization
• Results orientation
• Teamwork & cross-functional collaboration

Travel

70–80% travel across Mexico (national coverage).

Important Selection Criteria

Priority will be given to candidates already established in Mexico with an active retail network and the ability to execute immediately upon onboarding.