Performance Specialist
Grupo Capqtus
¿Te apasiona liderar estrategias full-funnel, impulsar crecimiento sostenible y desafiar los límites del performance marketing?
En Capptus buscamos a nuestro/a próximo/a Performance Specialist , un perfil estratégico, data-driven y con mentalidad de innovación.
Tu misión- Diseñar y ejecutar estrategias full-funnel de Paid Media con foco en ROI, omnicanalidad y crecimiento sostenible.
- Colaborar con áreas de Content, Creative y Data para unificar estrategia y ejecución.
- Traducir objetivos de negocio en planes de inversión, optimización y forecasting .
Experiencia:
- +3 años en performance digital con enfoque en Ecommerce y Paid Media.
- Liderazgo de equipos y cuentas de alto volumen o alcance regional.
- Dominio de ecosistemas Google, Meta, TikTok, Programmatic y Retail Media.
Hard Skills:
- Certificaciones activas (Google, Meta, TikTok, GA4).
- Experiencia integrando CRM + Paid Media (idealmente Salesforce Marketing Cloud).
- Capacidad para construir modelos de atribución, dashboards y análisis ejecutivos.
- Uso avanzado de AI tools (ChatGPT, Jasper, AdCreative, etc.).
Soft Skills:
- Liderazgo colaborativo y pensamiento estratégico.
- Comunicación clara y efectiva con clientes y stakeholders.
- Mentalidad de crecimiento, resiliencia y obsesión por la optimización.
Innovación & AI- Integrar herramientas de IA y automatización (Smart Bidding, Performance Max, DCO, generadores de prompts/ads).
- Aplicar modelos predictivos para CAC, LTV, ROAS y revenue impact.
- Experimentar con nuevas tecnologías: Search AI, Smart+, pDOOH, Agentic AI Ads .
- Implementar frameworks de atribución cross-channel .
- Construir dashboards en Looker Studio / Tableau / Salesforce MI / GA4 .
- Monitorear KPIs clave: CAC, ROAS, LTV, MER, CTR, CVR, Incrementality, Retention Impact .
- Detectar insights accionables y presentar reportes ejecutivos a clientes y dirección.
- Supervisar campañas multicanal y procesos de QA y conciliación presupuestal .
- Asegurar alineación con Project Managers y clientes .
Lo que te ofrecemos- Salario competitivo
- Seguro de Gastos Médicos Mayores.
- Modelo híbrido, basado en resultados.
- Acceso a herramientas premium y certificaciones en Martech & AI.
- Cultura de alto rendimiento y aprendizaje continuo.
- Proyectos con marcas líderes dentro de un ecosistema que une marketing, datos y tecnología.
Vacante publicada el 16 días atrás
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