Remote Google Ads Specialist

Work From Anywhere in LATAM and the Philippines

Work Schedule: Full-time, Monday–Friday | Significant daily overlap with US business hours (ET/PT)

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund.

Hear why we exist, what we believe in, and who we're building for: Watch here

About the Client

Our client is a lean, high-trust paid media agency that manages Google Ads across a portfolio of home improvement contractor accounts. They're hiring a Google Ads Specialist to build, launch, optimize, and QA campaigns with precision — turning founder-led strategy into flawless execution.

The team is small and founder-led: strategy is owned at the top, and execution quality is everything. At this spend level, every campaign build matters, and the work is treated with the rigor that high-stakes accounts demand. This is an execution role, not a strategy role.

About the Role

Day to day, the Google Ads Specialist owns full-cycle campaign execution — from initial build and QA through ongoing monitoring and optimization — across a portfolio of client accounts. The founder sets strategic direction; this hire translates it into cleanly built campaigns and surfaces what's working, and what isn't, before being asked.

Success means campaigns that launch error-free the first time, tracking that holds up under scrutiny, and reporting the founder can act on without double-checking the numbers.

Core Responsibilities

Campaign Set-Up & Implementation

• Build new Google Ads campaigns end-to-end, including targeting, geos, budgets, bids, ad copy, and extensions
• Implement and iterate ad copy variations (headlines, descriptions, extensions) for ongoing testing
• QA every campaign pre-launch, verifying geo targeting, URLs, tracking, budgets, and bid settings
• Implement and QA conversion tracking across Google Ads, GA4, and Google Tag Manager
• Maintain consistent naming conventions, ad group structure, and negative keyword lists across accounts

Campaign Optimization

• Monitor account performance on a daily and weekly cadence
• Run A/B tests on ad copy, creative, and targeting
• Analyze performance data to recommend bid, budget, and creative adjustments
• Flag spend pacing issues and performance anomalies proactively

Client Onboarding

• Set up new client accounts in Google Ads and GA4, including MCC linking and access permissions
• Complete client onboarding checklist items in coordination with the founder
• Conduct competitor and market research to define target audiences
• Build reporting dashboards in Looker Studio for new clients

Monitoring & Reporting

• Verify tags fire correctly and conversions attribute accurately across accounts
• Troubleshoot tracking gaps before they affect reporting
• Deliver clean weekly and monthly performance reports using Looker Studio
• Summarize trends, anomalies, and optimization opportunities for stakeholders

Requirements

Must-Have

• 3–5 years of hands-on Google Ads campaign management experience, ideally within a paid media agency managing multiple client accounts simultaneously
• Proficient in Google Ads UI, Google Ads Editor, and Looker Studio (or equivalent) for campaign build, QA, and reporting
• Experience implementing and QA'ing conversion tracking across Google Ads, GA4, and Google Tag Manager
• Established pre-launch QA process covering geo targeting, URLs, tracking, budgets, and bid settings
• Working knowledge of core paid media metrics — CPA, ROAS, conversion rate, and Quality Score — for performance analysis
• B2+ English (CEFR) for concise written and verbal reporting
• Reliable remote work setup with consistent overlap with US business hours

Nice-to-Have

• Hands-on Google Tag Manager implementation experience
• Experience managing home improvement, contractor, or local services accounts
• GA4, Conversions API, or server-side tracking exposure
• Google Ads certification(s)

Benefits

• Competitive Salary: Based on experience and skills

• Remote Work: Fully remote—work from anywhere
• Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
• Generous PTO: In accordance with company policy
• Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Connect with professionals worldwide

Our Recruitment Process

1. Application
2. Screening
3. Skills Assessment
4. Topgrading Interview
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If you’re empathetic, organized, and passionate about improving patient experiences through operational excellence, this role is for you. Apply now to help make specialized healthcare more accessible to patients across the U.S.